Hyros and SegMetrics both help you see which marketing efforts actually make money, but they approach the problem differently. If you’re comparing Hyros vs SegMetrics, the key difference is what each tool is built to measure. Hyros focuses on ad tracking, print-based attribution, and sending conversion data back to ad platforms like Meta and Google. SegMetrics focuses more on funnel, email, and lifetime-value reporting, connecting named leads to real revenue, usually at a lower starting price.
If you’re trying to decide between them, this comparison covers features, tracking, reporting, pricing, and who each tool fits best.
Hyros vs SegMetrics: Feature Comparison Table
| Feature | Hyros | SegMetrics |
|---|---|---|
| Multi-touch attribution | Yes, with detailed customer journey insights | Yes, with detailed customer journey insights |
| E-commerce tracking | Yes (Shopify plan available) | Supported through integrations such as BigCommerce |
| Revenue attribution | Yes, ties revenue back to the originating ad | Yes, ties leads to revenue from payment tools and CRMs |
| ROAS and CAC reporting | Yes, aggregates ad spend and revenue for precise ROAS and CAC reporting | Yes, detailed insights into return on ad spend and customer acquisition costs |
| GDPR and CCPA compliance | Privacy policy addresses GDPR and CCPA, including opt-out signals | SegMetrics states its server-side tracking is GDPR-compliant |
| Server-side conversion tracking | Yes | Yes |
| Campaign analytics | Yes | Yes (campaign, cohort, and funnel analysis) |
| First-party tracking pixel | Yes (“print tracking”) | Yes, via a custom tracking domain |
| Ad platform conversion sync | Yes, sends conversion data back to ad platforms | Yes, through integrations with ad platforms |
| Data retention limits | Not specified | Limits may apply on lower-tier plans |
| Starting price | From $69/month for up to $5,000 tracked monthly revenue | Entry plans starts at $57/month |
| Visit Website | Visit Hyros | Visit SegMetrics |
Features and pricing change, so confirm details with each vendor before you buy.
What Is Hyros?
Hyros is an ad tracking and attribution platform designed for advertisers who want to know which ads really drive sales, calls, and leads. It uses its own first-party tracking, which it calls “print tracking,” to connect conversions back to the original ad, even across devices and long sales cycles. It then feeds that data back to ad platforms to improve their targeting.
Hyros also offers call tracking, customer journey reporting, and an AI remarketing product called AIR, which is sold separately.
New to it? Read our full guide: What Is Hyros?
Hyros Key Features
- Print tracking: Follows each visitor across devices and sessions so conversions can be matched back to the original ad.
- Multi-touch attribution: Shows every touchpoint a customer had before buying, not just the last click.
- Server-side tracking: Captures conversions on the server so ad blockers and browser limits don’t hide them.
- Ad platform conversion sync: Sends improved conversion data back to Meta and Google to help their algorithms optimize.
- ROAS and CAC reporting: Combines ad spend and revenue data to show your return on ad spend and customer acquisition cost.
- Call tracking: Ties phone calls and booked appointments back to the ads that drove them.
- Hyros AIR: An AI remarketing add-on, sold separately, that automates follow-up with your leads.
What Is SegMetrics?
SegMetrics is a marketing analytics and attribution platform that connects your ad platforms, CRM, email tools, and payment processors so you can see which marketing efforts produce revenue and lifetime value. It offers multi-touch attribution, funnel and cohort analysis, customizable dashboards, and integrations with 50+ marketing and business tools, including ActiveCampaign, Kajabi, ClickFunnels, and HubSpot.
It’s especially popular with course creators, coaches, and online businesses that run on email funnels.
Key Features of SegMetrics
- Multi-touch attribution: Gives detailed insight into the customer journey across every touchpoint.
- Revenue attribution: Connects named leads to real revenue from your payment tools and CRM.
- Server-side tracking: Sends first-party data from your website’s server to your account for more reliable tracking.
- First-party tracking pixel: Loads the pixel from your own domain through a custom tracking domain for better attribution.
- ROAS and CAC reporting: Shows your return on ad spend and customer acquisition costs to support financial decisions.
- Campaign, cohort, and funnel analytics: Breaks down how campaigns and customer groups perform over time.
- 50+ integrations: Connects with email, CRM, checkout, and ad tools such as ActiveCampaign, Kajabi, ClickFunnels, and HubSpot.
Hyros Vs SegMetrics Comparison Features
Hyros Vs SegMetrics Attribution
Both tools offer multi-touch attribution, meaning they credit more than one touchpoint on the way to a sale.
Hyros focuses on paid-ad attribution, following a visitor across devices and over long windows, then matching the eventual purchase or booked call back to the ad that started it.
SegMetrics focuses on connecting named leads to revenue across ads, email, and other touchpoints, with detailed customer journey insights.
Takeaway: Hyros leans toward ad-to-sale attribution, while SegMetrics leans toward whole-funnel and lead-level reporting.
Hyros Vs SegMetrics Tracking Method: Server-Side and First-Party
Ad blockers, iOS privacy changes, and browser restrictions make browser-only tracking unreliable. Both tools address this.
- Hyros uses server-side tracking and first-party data collection through its print tracking.
- SegMetrics offers server-side tracking that sends first-party data from your website’s server to your account, and lets you load its tracking pixel from your own domain. Setup of the custom domain requires approval from SegMetrics support.
Both are solid here, so tracking method is unlikely to be the deciding factor.
Hyros Vs SegMetrics Ad Platform Conversion Sync
Both platforms can sync conversion data with ad platforms.
Hyros is well known for sending improved conversion data back to Meta and Google so their algorithms can optimize on better information.
SegMetrics supports this through its integrations with ad platforms.
If improving ad platform optimization is your top priority, look closely at how each tool handles this for the specific platforms you use.
Hyros Vs SegMetrics ROAS and CAC Reporting
Both tools support ROAS and CAC reporting.
Hyros aggregates ad spend and revenue data to deliver precise ROAS and CAC reporting for detailed financial analysis. SegMetrics offers detailed insights into return on ad spend and customer acquisition costs to support financial analysis.
Hyros Vs SegMetrics E-Commerce Tracking
Hyros offers a Shopify-specific plan and supports e-commerce tracking. SegMetrics supports e-commerce through integrations such as BigCommerce and other checkout and payment tools. If you run a specific store platform, check that the tool integrates with it before you commit.
Hyros Vs SegMetrics Privacy and Compliance (GDPR and CCPA)
Hyros’s privacy policy addresses GDPR and CCPA, including honoring opt-out preference signals. SegMetrics states its server-side tracking is GDPR-compliant out of the box and aligned with CCPA.
Neither tool replaces your own compliance work. You still need a proper privacy policy, consent handling, and a clear understanding of what data you collect.
Hyros Vs SegMetrics Data Retention
Hyros doesn’t publicly specify data retention limits for its tracking product. SegMetrics notes that data retention limits may apply on lower-tier plans, so check the plan you’re considering, especially if you need long-term lifetime-value reporting.
Hyros vs SegMetrics Pricing
Hyros charges by tracked revenue and SegMetrics by plan tier. The cheaper option depends on how much revenue you track and which features you need.
Hyros pricing
Hyros pricing is revenue-based.
It starts at $69 per month for up to $5,000 in tracked monthly revenue, and cost rises as the revenue you track grows.
- Business (Up to $10K Revenue): $129 per month.
- Business (Up to $20K Revenue): $230 per month (the standard baseline entry for paid business accounts).
- Business (Up to $40K Revenue): $353 per month.
- Business (Up to $83K Revenue): $583 per month.
- Business (Up to $250K Revenue): $999 per month.
- Business (Up to $750K Revenue): $1,499 per month.
- Enterprise ($1 Million+ Revenue): Custom pricing (requires booking a direct demo)
Free Trial: Hyros does not offer a standard free trial, relying instead on a money-back guarantee structure and a mandatory demo to get started.
Included Features: Every tier includes full access to tracking capabilities, an assigned setup team, and VIP support.
See the full breakdown here 👉 Hyros Pricing
SegMetrics pricing
Plan Tiers
- Launch: $57/month (designed for getting started with core tracking and attribution at baseline contact limits).
- Grow: $197/month (includes advanced reporting, journey tracking, and features like the Ad Conversion Feeder).
- Scale: $397/month (includes top-tier analytics, reporting APIs, and a dedicated account manager).
- Enterprise: Available via custom quote.
There is a 14-day free trial for all plans. Annual billing offers a discount equivalent to two free months.
Hyros vs SegMetrics Pros and Cons
Hyros Pros and Cons
Pros
- Strong paid-ad attribution across devices and long sales cycles
- Sends conversion data back to ad platforms
- Call tracking and customer journey reporting
- Approachable entry price
Cons
- Revenue-based pricing rises as you grow
- More involved setup than a basic pixel
- Retention limits not publicly specified
SegMetrics Pros and Cons
Pros
- Multi-touch attribution tied to named leads and revenue
- 50+ integrations across email, CRM, and payment tools
- Server-side tracking and custom tracking domain
- Detailed funnel, cohort, and lifetime-value reporting
Cons
- Data retention limits may apply on lower-tier plans
- Custom tracking domain setup needs support approval
- Less focused on ad-platform optimization than Hyros
Who Should Choose Hyros?
- Advertisers running paid ads on Meta, Google, or similar platforms
- Info marketers, ecommerce, coaches and Consultants.
- Businesses selling high-ticket offers or with long, multi-device sales cycles
- Anyone who wants better conversion data fed back to ad platforms
Who Should Choose SegMetrics?
- Course creators, coaches, and online businesses driven by email funnels
- Teams that want lead-level attribution and lifetime-value reporting
- Businesses that want broad CRM, email, and payment integrations
Hyros vs SegMetrics Alternatives
| Tool | Best for |
|---|---|
| Wicked Reports | Multi-touch attribution for agencies and advanced media buyers |
| Triple Whale | E-commerce brands, especially Shopify stores |
| ThoughtMetric | E-commerce attribution |
| Voluum | Affiliate marketers and media buyers |
| RedTrack | Budget-conscious tracking with AI features |
Comparing trackers? See our Voluum vs RedTrack guide.
Frequently Asked Questions
Is Hyros better than SegMetrics? Neither is better for everyone. Hyros is stronger for paid-ad attribution and sending data back to ad platforms. SegMetrics is stronger for funnel, email, and lifetime-value reporting.
Which is cheaper, Hyros or SegMetrics? Hyros starts at $69/month for up to $5,000 in tracked monthly revenue and scales with revenue. SegMetrics entry plans start at $57/month. The better value depends on your revenue and needs.
Do both tools offer multi-touch attribution? Yes, both offer multi-touch attribution.
Do Hyros and SegMetrics use server-side tracking? Yes, both offer server-side tracking and first-party data collection.
Are Hyros and SegMetrics GDPR and CCPA compliant? Both address GDPR and CCPA in their policies or product documentation, but you remain responsible for your own compliance.
Which is better for e-commerce? Hyros has a Shopify plan. SegMetrics supports e-commerce through integrations. Confirm your store platform is supported before buying.
Final Verdict
Choose Hyros if your priority is paid-ad attribution and feeding better conversion data back to Meta and Google. Choose SegMetrics if you want funnel, email, and lifetime-value reporting connected to named leads and revenue.
Both offer multi-touch attribution, server-side tracking, and ROAS and CAC reporting, so the decision comes down to how you run your business and how much revenue you track.
Check current plans: Hyros Pricing
Features and pricing are subject to change. Always verify details on each vendor’s official website before purchasing.