ROAS Calculator

ROAS Calculator

Work out how much revenue your ad campaigns generate for every dollar spent, and see if that spend is actually profitable.

Revenue directly attributed to these ads.
Enter this to see true profit after cost of goods sold.
Compare your actual ROAS against your goal.
ROAS
0 : 1
ROAS = Revenue / Ad Spend

Understanding ROAS

What ROAS includes
  • Revenue directly attributed to ads
  • All ad platform costs, like CPC and CPM
  • Conversion tracking data
  • Revenue within your attribution window
ROAS vs ROI
  • ROAS: Revenue divided by ad spend, a gross return
  • ROI: Profit minus cost, divided by cost, a net return
  • ROAS does not account for product costs or margins
  • Use the profit margin field above for true profitability

ROAS benchmarks by platform

Your target ROAS depends on your profit margins. Higher margins mean a lower ROAS is still profitable.

Google Ads (Search)
4:1 to 8:1
High intent, varies by industry
Google Ads (Shopping)
4:1 to 10:1
Ecommerce focused
Facebook / Meta Ads
3:1 to 5:1
Varies widely by vertical
Instagram Ads
3:1 to 4:1
Visual products perform best
TikTok Ads
2:1 to 4:1
Newer platform, still maturing
LinkedIn Ads
2:1 to 5:1
B2B, higher CPCs but quality leads

How to improve your ROAS

Refine your targetingNarrow your audience to high-intent buyers. Use lookalike audiences, retargeting, and exclude low performers.
Optimize landing pagesEven a small conversion rate improvement can meaningfully boost ROAS. Test headlines, calls to action, and page speed.
Refresh ad creative oftenCreative fatigue quietly kills ROAS. Rotate new images, copy, and formats regularly.
Increase average order valueA higher order value means more revenue from the same ad spend. Try bundles, upsells, and free shipping thresholds.
This tool is for planning and estimation. It is not financial advice, always double check figures against your own ad platform and accounting data.