Ever feel like you’re spending thousands on ads but still can’t tell what’s really driving sales? That’s exactly why many marketers turned to Hyros — but here’s the problem: Hyros can be expensive, complicated, and not the right fit for every business. No surprise then that more brands are now hunting for Hyros alternatives that are easier to use, more affordable, and still give you crystal-clear attribution.
The good news? You don’t have to settle for guesswork. In this guide, I’ll walk you through the 7 best Hyros alternatives — tools like Triple Whale, ClickMagick, Voluum, RedTrack, Northbeam, SegMetrics, and ThoughtMetric — breaking down what they do, who they’re best for, their pricing, and where they shine (or fall short). By the end, you’ll know exactly which platform matches your budget, ad strategy, and growth stage.
What to Look for in a Hyros Alternatives
Before you jump into testing new tools, it helps to know what really matters in an attribution platform. Not every business needs the same level of tracking or integrations, so the “best” option depends on your setup. Here are the key things to pay attention to when evaluating Hyros alternatives:
1. Accuracy of Attribution
If the data isn’t reliable, nothing else matters. Look for platforms that handle multi-touch attribution, iOS tracking limitations, and server-side data so you can see the real path your customers take before buying.
2. Integrations With Your Stack
Your ad platforms, email tools, and storefront (like Shopify or WooCommerce) need to talk to each other. Some tools are built specifically for Shopify, while others are more flexible across multiple platforms.
3. Pricing Transparency
Hyros is known for custom quotes and higher costs. A good alternative should give you clear pricing upfront so you know what you’ll pay as your business grows. Watch for revenue-based pricing that may spike as you scale.
4. Ease of Use & Setup
If you need a dedicated data analyst just to run reports, it’s probably overkill. The best platforms offer clean dashboards and quick onboarding so you and your team can actually use the insights daily.
5. Depth of Reporting
Basic ad tracking isn’t enough anymore. Look for creative analytics, cohort data, and customer lifetime value reporting so you can connect marketing spend to long-term growth — not just short-term sales.
6. Support & Reliability
Fast support is non-negotiable when tracking is mission-critical. Check if the tool offers onboarding help, live chat, or account managers, especially if you’re running high ad spend.
1. Triple Whale
Best Hyros Alternatives for E-Commerce Brands
Triple Whale is an analytics & attribution platform made especially for eCommerce brands (especially Shopify stores). It combines ad, revenue, creative, and customer data so brands can see what parts of their marketing are actually delivering returns.
It’s designed for brands that want more clarity & speed in making decisions — those who run ads across multiple channels (Meta, email, SMS, etc.), want to optimize creatives, and understand how their ad spend, margins, and customer behaviour interact. If you have a growing store, need real-time dashboards, and want to lean on data + automation to scale, Triple Whale is a strong contender.
Key Features
Here are some of the features that make Triple Whale stand out:
| Feature | What it gives you |
|---|---|
| First- & Last-Click Attribution + Multi-Touch via their pixel | Helps you see not just final clicks but also earlier touchpoints in the customer journey. |
| Real-time dashboards & data refresh (e.g. every ~15 minutes) | You can act fast when campaigns underperform. |
| Creative & Product Analytics, Cohort Analysis, Segmentation Builder | To dig into which creatives/products/customers are performing best. |
| Post-Purchase Surveys, Web Analytics, Influencer/Affiliate tracking | Helps you gather extra context beyond what ad platforms show. |
| No-code Dashboard Builder & Custom Metrics | So non-technical users can still build views relevant to them. |
| AI / Automation (“Moby Agents”, anomaly detection, etc.) | Helps surfacing issues or opportunities automatically. |
Pros & Cons
Here’s what users often praise, and also some of the trade-offs to watch out for.
Pros
✔️ Clean, intuitive UI; relatively fast setup, especially for Shopify stores.
✔️ Real-time / near real-time data. Useful for agile ad campaigns.
✔️ Good creative & product analytics + insight tools (help you optimize what’s working).
✔️ Transparent pricing tiers & features (you can see what you’re getting).
Cons
❌ E-commerce Centric: If you’re not an e-commerce business (e.g., you sell info products or run a SaaS company), Triple Whale is likely not the right fit.
❌ Learning curve to use all features; for smaller teams without BI/data analysts, many features may be under-utilized.
❌ Pricing scales with revenue—can get expensive as you grow. Unexpected jumps in cost when crossing GMV thresholds
What It’s Especially Good For (Use Cases)
Triple Whale shines in these scenarios:
Mid-sized brands who are scaling and ready to invest in more advanced analytics & dashboarding.
- DTC / Shopify eCommerce stores doing multi-channel paid advertising and needing better visibility into which ads, creatives, or channels move the needle.
- Teams who want automated insights / anomaly alerts, so they can respond quickly to underperforming campaigns.
- Brands that care about creative performance (which creative is working best) and testing numerous variations.
- Businesses aiming to reduce wasted ad spend by getting better attribution clarity, especially when platform tracking is inconsistent.
Triple Whale Pricing
Here’s what Triple Whale costs & what you get at different levels. Keep in mind: pricing often depends on your last 12 months’ gross revenue (GMV) so two businesses with different sizes may pay different rates even for the same “tier.”
In short: Triple Whale’s pricing is tiered based on your store’s gross revenue.
| Plan | Starting Price* | Key Features / What’s Included |
|---|---|---|
| Free / Founders Dash | $0/month | Basic features: real-time dashboard, first & last-click attribution, core ad channel data, basic post-purchase survey, limited users, historical lookback. |
| Starter Plan | ~$149/month for stores with up to $200k in annual revenue. ( lower GMV brands) | Adds more marketing channel integrations, web analytics, anomaly detection, influencer/affiliate analysis, dashboards, etc. |
| Advanced Plan | ~$219/month (for similar smaller-GMV brands) | More depth: RFM audiences, cohort/LTV analyses, more creative/product analytics, more dashboard/custom metric capability. |
| Enterprise / Professional | ~$449/month and up (increasing with revenue) | Full suite: creative cockpit, detailed attribution reporting, product-level analytics, API/data export, priority/enterprise support. |
Features Included in every plan
One-click integrations
On-the-go access (mobile app)
Fully-managed data warehouse
Moby Chat, your AI analyst
Comparison: Triple Whale vs Hyros (Where It Wins / Where Hyros Might Be Better)
A few things to note comparing to Hyros directly:
- Where Triple Whale is better
• More transparent pricing; easier to find what you’ll pay for (at least for smaller/mid sized brands).
• Strong creative/product analytics and dashboards which are more visual and user-friendly.
• Fast refresh / near-real-time data tends to help for agile campaign optimization. - Where Hyros might still have edges
• For very complex funnels, offline tracking (phone calls, non-digital channels), or very large enterprise use with many custom integrations, Hyros may offer more depth.
• Hyros has built reputation in handling more intricate tracking situations (multi-touch, cross-device) in some cases.
• For certain brands, if their spend or needs cross certain thresholds, the additional investment in a more premium or custom Hyros plan could make sense.
Related Posts
Triple Whale Review: Is it worth it?
Triple Whale vs Hyros: Which Ad Attribution Platform Is Better?
Hyros Review: Features, Pricing & alternatives.
2. ClickMagick
Top Hyros Competitors for Affiliate Marketers
ClickMagick is a link-tracking, conversion attribution, and optimization tool built for marketers who want precise insight into what’s working (and what’s wasting their ad spend). It’s especially strong for affiliates, paid-traffic users, and businesses running multiple campaigns, funnel steps, or websites, who need to dig deep into clicks, conversions, and fraud. Because of its long track record (over 122,000 users, many years of refining tracking features) it’s seen as one of the more mature alternatives to Hyros.
Try ClickMagick’s 14-day free trial here
Key Features
Here are some of ClickMagick’s standout features:
| Feature | What it enables you to do |
|---|---|
| TrueTracking® platform & real-time stats/reports | See your clicks, conversions, and performance as soon as possible; helps catch underperforming campaigns quickly. |
| Bot & click fraud filtering (Click Shield™, etc.) | Filter out fake/bot traffic so your data is cleaner. |
| Cross-device tracking | Track a user’s journey across devices for more accurate attribution. |
| Offline & phone conversion tracking | Enables you to attribute sales/leads that happen off the web (calls, offline actions) back to your campaigns. |
| Advanced attribution models | Multi-touch, different attribution windows, etc., so you can see how ads perform not just at last click but across the funnel. |
| Audience Optimization™, custom tracking domains, funnels / link rotators | More control over how clicks are routed, links are branded, funnels are set up, etc. |
| API & integrations (Zapier, etc.) | To link into your other tools (ad platforms, CRMs, dashboards). |
| Dynamic Affiliate Links: | For affiliate marketers, ClickMagick allows you to dynamically pass data to affiliate links, helping you track sub-IDs and optimize campaigns with precision. |
Pros & Cons
Here are what users tend to like, and what to watch out for.
Pros
✔️ Very solid, mature product with strong attribution & fraud filtering.
✔️ Transparent pricing with clear click-limits, plan differences. Its pricing is much more accessible for smaller businesses and solo marketers compared to Hyros.
✔️ Versatile: Works for virtually any type of online business, including affiliate marketing, lead generation, and e-commerce.
✔️ Good support & educational resources. Many tutorials, detailed help.
✔️ Advanced attribution models + offline/phone tracking make it more usable for complex funnels.
Cons
❌ Steeper learning curve because there are lots of features. If you only need simple tracking, might be overkill.
❌ Not an All-in-One Hub: It’s primarily a tracking and attribution tool, not a complete business analytics dashboard. You’ll still need other tools for a full business overview.
❌ Lower-tier plans have restrictive limits: number of websites/stores, data retention, no fully unlimited etc.
❌ Some features like live chat or onboarding might only be available on higher/tiered plans.
Try ClickMagick’s 14-day free trial here
What It’s Especially Good For (Use Cases)
ClickMagick is a strong pick for:
- Affiliate marketers who run many campaigns or promotions and need tight tracking of which offer/link is converting.
- Performance marketers with large ad spend who want fraud protection, cross-device tracking, and offline attribution.
- Marketers running funnels / landing pages with split testing, wanting to see which path converts better.
- Businesses wanting stronger control over link branding, custom domains, tracking redirects (rotators), or managing many links.
- Anyone who needs real-time or near real-time data to pivot ad creative, ad sets, or campaigns quickly.
ClickMagick Pricing
ClickMagick offers straightforward, feature-based pricing.
Here’s how ClickMagick’s pricing works (as of mid-2025), and what you get in each tier. Note: pricing changes, so always double-check on their site.
| Plan | Price (approx) | Key Features / Limits |
|---|---|---|
| Starter | ~$79/month | Up to ~10,000 clicks/month, 1 website/store, basic real-time stats & TrueTracking®, basic bot filtering, Shopify companion, 6 months data retention, basic support. |
| Standard | ~$169/month | More clicks (≈100,000), more websites/stores, more team members, 1-year data retention, custom tracking domains, cross-device tracking, advanced attribution, offline/phone conversion tracking, better support options. |
| Pro | ~$299/month | For high-volume users: up to 1,000,000 clicks/month, unlimited websites/stores, unlimited custom domains, unlimited ad accounts/team, longer data retention, full features. |
Each Plan comes with a 14-day free trial so you can test features before committing to a paid plan.
Try ClickMagick’s 14-day free trial here
ClickMagick vs Hyros (Where It Wins / Where Hyros Might Be Better)
Because you already included Triple Whale I’ll just call out some direct comparisons between ClickMagick and Hyros:
Where ClickMagick often wins:
- More affordable & transparent for many users (especially those who don’t have huge spend).
- Stronger bot filtering and fraud detection. Users often cite that Hyros lacks in filtering out non-human clicks or separating them clearly.
- Good offline/phone / cross-device tracking options. If your sales aren’t strictly online, this helps.
- More control over link tracking, funnels, custom domains, rotators, etc. There’s often greater flexibility in how you build/customize tracking.
Where Hyros might still have edges:
- If your business relies heavily on extremely granular enterprise-grade features, highly custom integrations, or unique tracking problems, Hyros might still provide more of that polish or custom support.
- Some users report that Hyros handles certain complex attribution paths (especially cross-device, cross-channel, email + offline) with more automated sophistication (depending on plan).
- If you already rely heavily on Hyros and have built infrastructure/data around it, switching costs will matter (data migration, learning curve).
Try ClickMagick’s 14-day free trial here
Related Posts:
- ClickMagick Review: The Ultimate Tool For Tracking & Optimizing Your Marketing Campaigns
- ClickMagick Pricing: A Comprehensive Guide to Plans and Features
- Clickmagick vs Voluum: Which Tracking Software is Better?
3. Voluum
Top Hyros Competitors for Media buyers
Voluum is a cloud-based ad & affiliate tracking platform used by performance marketers, media buyers, and agencies. It’s built to support multi-channel campaigns (native, display, social, email, etc.), offer strong attribution, traffic optimization, and fraud protection. If your marketing involves many traffic sources, you want automation & AI to optimize paths, or you need detailed campaign-level insights, Voluum is one of the top choices as a Hyros alternative.
Get Voluum’s 14-day free trial here
Key Features
Here are Voluum’s most powerful features:
| Feature | Why It Matters / What It Enables |
|---|---|
| Real-time tracking & reporting | Helps you monitor campaign performance as it happens so you can pivot fast. |
| Traffic Distribution AI / Rule-based Traffic Distribution | Automatically sends more traffic to the best-performing paths/offers/landing pages. Reduces manual optimization. |
| Anti-Fraud Kit | Provides a comprehensive suite of tools to Filters bot/ fraudulent traffic to protect ad spend. |
| Workspaces & multi-user / shared reports | Good for teams or agencies; lets you organize campaigns, manage access, share live dashboards. Ideal for agencies and media buying groups. |
| Custom domains, landing page tracking, postbacks, multipath / funnel paths | Gives precise control over tracking and tracking integrity (including cookieless tracking etc.). |
| Data retention & historical reporting | Ability to go back in time in your data helps with cohort analysis, seasonality, comparing past campaigns. |
| API, automation, rules, alerts | Let’s scale campaign management, integrate with other tools, set automation like thresholds, campaign pausing, alerts etc. |
Pros & Cons
Pros
✔️ Very robust tracking & attribution across many types of ad sources.
✔️ Strong fraud detection tools—helps reduce wasted spend.
✔️ Highly Granular Data: Provides an unmatched level of detail in its reporting.
✔️ Automation & AI tools that help with traffic distribution so you’re not manually shifting traffic constantly.
✔️ Good for teams / agencies — shared reports, workspaces, collaboration.
Cons
❌ Cost can be high, especially for smaller marketers or those just starting out. Many features are locked behind more expensive plans.
❌ Steeper learning curve. The UI, settings, and setup can be overwhelming for newcomers.
❌ Data retention on lower tiers is limited, which can hurt historical analysis or long-term trend tracking.
Get Voluum’s 14-day free trial here
What It’s Especially Good For (Use Cases)
Voluum is a strong pick in these scenarios:
- High-volume affiliate marketers who run offers across multiple networks & want to know which traffic sources are profitable.
- Agencies managing many clients or campaigns, needing collaboration tools, shared dashboards, and strong tracking hygiene (fraud filtering, cookieless options).
- Performance marketers sending traffic from multiple sources (native, push, social, display) who want automation to optimize for better ROI.
- Brands wanting to scale, using data over time (seasonality, cohorts, comparing campaigns) so good data retention matters.
- Anyone who cares about precise funnel tracking, multiple landing pages/offers, and route optimization.
Voluum Pricing
Voluum’s pricing is based on the number of “events” (visits, clicks, conversions) you track. It has pricing plans for Individual and business
| Plan / Tier | Approx Price* | What’s Included / Limits |
|---|---|---|
| Profit / Basic | $149/month ($119/month billed annually) | ~1,000,000 events/month, ~3 custom domains, ~6 months data retention, basic AI/rules, basic support. Good for smaller affiliate setups. |
| Scale / Mid-Tier | $349/month $299/month when billed annually) | 5 million events, more campaigns/offers, more custom domains, longer data retention, better automation, more workspaces, faster support. |
| Start-Up / Agency | ~$539–$799/month when billed annual) for more scale | Even more events, users/workspaces, possibly VIP support, advanced features (e.g. cookieless tracking, big-data reports) etc. |
| Enterprise / Highest Tier | $1,500+ / month (annual) or custom based on needs | Large scale event limits, full support, account manager, extended data retention, collaboration features, possibly white-label or custom add-ons. |
Profit Plan: $149/month ($119 when billed annually) for 1 million events.
Scale Plan: $349/month ($299/ month when billed annually) for up to 5 million events and AI features.
Startup: $599/month ($539/month when billed annually) for 10 million events.
Agency Plan: $999/month ($799 when billed annually) for up to 25,000,000 events, direct integrations , AI driven traffic distribution functions & VIP Support
Enterprise Plan: $1999/ month ($1599 when billed annually) for up to 60,000,000 events, advanced Facebook integration included
Corporate plan: $4999/month ($3999 when billed annually) for up to 300,000,000 events
Executive Plan: $9999 ( $7999 when billed annually) for up to 700,000,000 events limitless functionality & overarching support for every step of the way
Prices assume annual billing, which often gives a discount. Monthly rates tend to be higher. Also some features (domains, support, priority) may require paying extra or being on higher tiers.
All plans have cloud based tracking and automatic campaign migration from your old tracker.
Get Voluum’s 14-day free trial here
Voluum vs Hyros (Where It Wins / Where Hyros Might Be Better)
Here are how Voluum stacks up to Hyros in strengths & trade-offs:
Where Voluum Often Wins:
- More built in for affiliate / media buyer style tracking (many traffic sources, offers, landing pages, native/push etc.).
- Good fraud detection + automation to reduce manual work.
- Flexibility with campaign flows, shared reports, collaboration tools.
- Can be more cost-efficient for certain use cases where Hyros may require custom quotes or higher-scale pricing to unlock similar features.
Where Hyros Might Still Be Better:
- For very complex integrations that are deeply tied into email/open tracking, phone calls, offline attribution in custom ways, Hyros may have more breadth in some cases.
- If you already have a heavy investment in Hyros and your funnels are built around its features, switching may cost you in migration, change in workflows.
- Hyros has reputation for very detailed attribution (especially cross-device, cross-channel), which some users may prefer when tracking very high spend or very data-heavy flows.
Click here to Get Voluum’s 14-day free trial
Read: Voluum vs Hyros: Which Tracker is Better?
4. RedTrack
What It Is / Background & Who It’s Best For
RedTrack is an all-in-one performance marketing analytics, attribution, and ad-tracking platform. It aims to give marketers, media buyers, affiliates, and agencies a centralized place for tracking clicks, conversions, revenue, and campaign performance across both paid and organic channels. One of its big selling points is the ability to handle modern tracking challenges (e.g. iOS changes, ad blockers, cookie restrictions) via server-to-server & Conversion API (CAPI) integrations as well as first-party script/pixel methods.
It’s best for teams or businesses that run multiple ad platforms, need good automation and campaign-rules, want detailed attribution modeling, and require flexibility in tracking (both client-side and server-side). If you’re scaling ad spend and need accuracy + control (especially across multiple ad networks), RedTrack is worth a serious look.
Click here to Get RedTrack’s 14 day free trial
Key Features
Here are the standout features RedTrack offers:
- Conversion & revenue attribution with multiple tracking methods — first-party pixel/script, server-to-server (S2S) postbacks, and Conversion API integrations.
- Bypass iOS / cookie restrictions — using CAPI and server-side tracking to reduce data loss from browser changes and ad-blockers.
- Universal tracking script & first-party cookies — helps with privacy compliance (GDPR etc.) and better data control.
- Rich reporting & attribution modeling — multiple attribution modes (first/last click, last paid click, etc.), configurable attribution windows, multi-touch conversion paths, ability to compare conversion time vs click time, etc.
- Data quality tools / anti-fraud & bot filtering — deduplication of conversions, filtering known bots, landing page protection, postback security, etc.
- Automation & rules — pause or stop campaigns under certain conditions, auto-rules, traffic distribution AI (for choosing placements, offers, landers) etc.
- Team, agency, custom domain & workspace support — custom domains (with free SSL), multiple users, ad accounts per platform, reporting portals, partner/publisher dashboards.
- Integrations — 200+ integrations with ad networks, CRMs, affiliate networks, e-commerce platforms.
Click here to Get RedTrack’s 14 day free trial
Pros & Cons
Pros
✔️ Very strong tracking accuracy and flexibility (CAPI, server-side etc.), which helps with modern ad-platform constraints.
✔️ Powerful reporting and attribution modeling — gives lots of control over how you assign credit, filter bad traffic, inspect paths etc.
✔️ Excellent Customer Support: Widely praised for its responsive and knowledgeable support team.
✔️ Strong automation & rules to reduce manual overhead (e.g. auto-pause underperforming placements, traffic distribution) which helps media buyers.
✔️Useful for agencies / teams managing multiple ad accounts, with features for custom domains, reporting portals, team access.
Cons
❌ Reporting Can Be Slow: Some users report that generating complex reports can occasionally be slow.
❌ Can become pricey as you scale (tracking events, users, domains etc.). High tiers cost significantly more.
❌ Learning curve: with many features comes more complexity. Setting up server-side tracking, configuring APIs, understanding attribution windows etc. needs more technical effort.
❌ Data retention / update frequency sometimes dependent on plan; if you want the most up-to-date cost sync or minimal lag, you may need a more expensive plan.
Click here to Get RedTrack’s 14 day free trial
What It’s Especially Good For (Use Cases)
RedTrack is a particularly good choice if you:
- Care about privacy / first-party data, want to avoid losing data from blocked third-party cookies.
- Are scaling ad spend across multiple platforms (Meta, Google, TikTok, etc.) and need to maintain attribution accuracy despite iOS changes or ad blocker issues.
- Run both paid and organic channels, affiliate or partner traffic, and you want a single dashboard/view to measure everything.
- Are an agency or affiliate team needing multiple users, custom domains, reporting portals (for clients or partners).
- Want automation to cut down manual work: auto-rules, stops/pauses of underperforming placements, traffic distribution optimization.
RedTrack Pricing & Plans
RedTrack’s pricing is also event-based.
Here are RedTrack’s pricing tiers and what you get in each, to give you an idea:
| Plan | Price* | Included Limits & Key Features |
|---|---|---|
| Solo | ~$149/month (annual billing) | 1 user, ~3 million tracking events/month, 3 custom domains (with SSL), 5 ad accounts per platform, unlimited campaigns/offers/rules, conversion API support, ~18 months data storage. |
| Team | ~$399/month (annual) | 5 users, about 10 million tracking events/month, 50 custom domains, unlimited ad accounts, traffic distribution AI, live-chat support, ~24 months of data storage. |
| Enterprise / Custom Plan | ~$999/month and up (annual) | More users (≈15 in standard Enterprise), higher event limits (≈20M+), premium API (higher request rates), more custom domains, dedicated infrastructure (e.g. load balancer, dedicated IP), priority support, longer data retention (~36 months), setup assistance. |
There is also a 14-day free trial to test all core features of RedTrack.
Click here to Get RedTrack’s 14 day free trial
RedTrack vs Hyros (Where It Wins / Where Hyros Might Be Better)
- Where RedTrack often wins over Hyros:
• In handling modern tracking challenges (i.e. iOS privacy changes, ad blocker impact) via server-side/CAPI/fallback tracking methods.
• Flexibility in attribution modeling, multiple tracking methods, strong filtering of bots and bad traffic.
• More transparent event / cost-sync frequency options (depending on plan), which helps media buyers needing closer to real-time cost data.
• More accessible for agencies / teams with multiple accounts, due to team/user/domain features. - Where Hyros might still have some advantages:
• Depth of integrations depending on business-specific or custom offline channels. Hyros has long track record and possibly more specialized support for certain use cases.
• If your setup is very complex (phone calls, offline-to-online, custom data ingestion etc.), Hyros may offer more advanced/customized support.
• Existing workflows / historical data might favor staying if switching costs (data migration, retraining) are high.
Read More:
Redtrack vs Hyros: Which Tracker is better?
Voluum vs Redtrack: Which Tracking Platform is better?
Triple Whale vs ClickMagick vs RedTrack
| Feature / Criteria | Triple Whale | ClickMagick | RedTrack |
|---|---|---|---|
| Best For | Shopify & DTC eCommerce brands wanting creative/product analytics + real-time dashboards | Affiliates, funnel marketers, performance advertisers needing deep link/click tracking & fraud filtering | Agencies, affiliates, eCommerce & media buyers managing multi-channel campaigns & clients |
| Attribution | Multi-touch pixel tracking, first & last click attribution, cohort & LTV analytics | Multi-touch attribution, offline/phone conversion tracking, cross-device tracking | Multi-touch attribution, server-side tracking, cookieless options, cross-channel data |
| Integrations | Strong Shopify focus, connects with Meta, Google Ads, TikTok, Klaviyo, etc. | Works with most ad platforms + CRMs via postbacks, Zapier, custom integrations | Wide integrations: eCommerce, ad networks, CRMs, affiliate networks, agency reporting |
| Fraud Protection | Limited compared to others (basic pixel/data hygiene) | Click fraud detection & bot filtering (Click Shield™) | Advanced anti-fraud features, bot filtering, traffic quality scoring |
| Ease of Use | User-friendly dashboards, quick setup, built for non-technical marketers | More complex interface, steeper learning curve, but very powerful | Mid-ground: robust features but more intuitive than Voluum; supports team workspaces |
| Pricing Model | Starts at $0, then scales with revenue (e.g. $129–$279/month for SMBs, higher for large brands) | Starts ~$79/month, scales with click volume ($79–$299+) | Starts ~$149/month, scales with events/traffic ($149–$749+ depending on plan) |
| Pros | Clean UI, real-time dashboards, strong creative & product analytics, great for scaling Shopify stores | Transparent pricing, strong fraud detection, offline tracking, robust attribution | Flexible for agencies, supports multiple clients, strong integrations, cookieless tracking |
| Cons | Limited to Shopify, can get pricey as GMV grows, not great for non-eCom businesses | Steep learning curve, click limits on lower plans, some features locked behind higher tiers | Higher learning curve than basic tools, pricing jumps with scale, may overwhelm small teams |
5. Northbeam
What It Is / Background & Who It’s Best For
Northbeam is a marketing attribution and intelligence platform that helps growing e-commerce brands, media buyers, and digital advertisers see exactly how their ad spend performs across channels, creatives, and time. It combines multi-touch attribution (MTA), first-party data tracking, media mix modeling (MMM+), and machine-learning driven analyses to tackle attribution in environments with privacy constraints like iOS/app tracking changes.
It’s best for brands that:
- Have multiple marketing channels (paid, organic, influence, etc.),
- Need more precision than last-click models,
- Have sufficient traffic/pageviews (so the data models can learn),
- Want actionable dashboards & insights for creatives and attribution paths rather than just raw data, and
- Can invest in a higher-tier tool (budget + internal team) to maintain and act on the data.
Northbeam is a direct competitor to Triple Whale, positioning itself as a premier machine-learning-powered marketing attribution platform for high-growth DTC brands.
Key Features
Here are some of Northbeam’s standout capabilities:
| Feature | What It Enables / Why It Matters |
|---|---|
| Multiple attribution models — First Touch, Last Touch, Last Non-Direct, Linear, Clicks-Only, Clicks + Modeled Views | Lets you compare different ways of crediting conversions so you can decide which model reflects your customer journey best. The “Clicks + Modeled Views” model helps include both impressions/views and clicks, giving better visibility into upper-funnel channel impact. |
| Omnichannel & multichannel data integration | Integrates ad platforms, Shopify (and other ecommerce platforms), likely email, SMS, etc., stitching customer touchpoints across channels & devices. Helps brands see creative performance, revenue, CAC etc across everything, not just isolated channels. |
| Media Mix Modeling (MMM+) | Helps predict and plan spend allocation across channels, forecast what happens if you shift budget, and understand how channels interact. Useful especially when precise attribution is harder (due to privacy or data loss). |
| Creative Analytics | Lets you see which ads/creatives are working, which aren’t, where creative fatigue is happening etc. Helps optimize which creatives to scale. |
| Flexible attribution windows & frequent data refreshes | Options for shorter windows (e.g. 1-day, 7-day, etc.) and, depending on your plan, more frequent updates (4x/day, up to 24x/day) so you’re not working with stale data. |
| Dashboards, custom reports, export APIs | Good for teams who need to have shared views, build custom reports or export data for BI, have multiple users, etc. |
Pros & Cons
Here’s what people like, and where Northbeam may be less ideal:
Pros
✔️ Very strong attribution modeling: more nuance in how conversions are credited (views, clicks, etc.). Helps see upper-funnel impact which many simpler tools miss.
✔️ Good data fidelity / first-party data usage; less reliance on third-party cookies etc. Better for privacy-aware attribution.
✔️ Excellent for Multi-Channel Brands: Excels at attributing value across a complex mix of marketing channels.
✔️ Provides Actionable Insights: The platform is designed to help you make smarter, faster budget allocation decisions.
✔️ Strong dashboarding, frequent data updates (depending on plan) which makes analysis more actionable
Cons
❌ Very Expensive: Northbeam is a premium, enterprise-grade solution with a price tag to match, making it inaccessible for most small businesses.
❌ The learning period / “warm-up time” can be nontrivial. Some models/features require 30-90 days of data before meaningful outputs.
❌ E-commerce Focus: Primarily designed for e-commerce and DTC brands.
What It’s Especially Good For (Use Cases)
Northbeam tends to shine in these scenarios:
- Brands with multiple channels (social, paid search, display, email, SMS etc.) wanting to understand the full customer journey.
- Businesses that have a longer sales/consideration cycle, where view-through or impression data matters (not just last click).
- Companies that are growing enough to warrant investment in attribution & modeling, and which have traffic/page views/data to feed the models.
- Agencies or data teams which need exportable data, custom dashboards, and want to compare different attribution windows / models to guide budget decisions.
- Brands concerned about privacy / iOS changes / data loss from cookies, wanting first-party tracking or mitigations with modeling.
Large, high-growth DTC brands and enterprises spending significant amounts on advertising across multiple channels who require the highest level of accuracy from a machine-learning-powered attribution platform.
Northbeam Pricing & Plans
Northbeam pricing is custom and based on your revenue and business complexity. It generally starts at $1,000+/month and can go up significantly, often requiring an annual contract.
Here’s how Northbeam’s pricing structure looks (or what’s publicly known) as of mid-2025:
| Plan | Approx Price / Starting Point | What’s Included / What You Get |
|---|---|---|
| Starter | Starts at $1,000/month for brands with up to ~1 million pageviews/month. | Basic MTA across channels, integration with Shopify, data refreshes (~4× per day), dozens of free integrations, unlimited users, on-boarding session(s). |
| Professional | Starts around $2,500-$3,500/month depending on traffic/data need. | Includes everything in Starter plus creative analytics, export APIs, more frequent data refreshes, support for more ecommerce platforms beyond Shopify, possibly more data reviews and more user support. |
| Enterprise | Custom pricing (“bespoke”) — varies significantly depending on pageviews, data refresh frequency, number of integrations, etc. | Includes high-volume data, multiple instances if needed, likely dedicated support/customer success, more frequent refreshes (up to hourly or near real-time for some features), flexible integrations, possibly MMM+ features. |
Northbeam vs Hyros (Where It Wins / Where Hyros Might Be Better)
- Where Northbeam often outperforms Hyros:
• More advanced modeling around view-through attribution and multiple attribution windows. Hyros is strong but sometimes less flexible in those upper-funnel / impression models (depending on plan).
• More frequent data refresh options, giving closer to real time, which helps optimize faster.
• The combination of MMM+ modeling allows you to forecast budget allocations and see channel interactions (which channels cannibalize others or assist each other).
• Good first-party data / privacy-aware features, helping mitigate losses from cookies, iOS changes etc. - Where Hyros might still have advantages:
• If your setup relies heavily on offline conversions (phone calls, in-person) or custom tracking outside typical ecommerce/ad network integrations, Hyros may have more specialized tools or established integrations.
• If your business is smaller, with lower traffic / fewer pageviews, Hyros might be more accessible (or cheaper) depending on negotiation, particularly if Northbeam pricing is too high for what you need.
• For certain very granular tracking or custom funnels already built around Hyros, the switching cost (data migration, changing dashboards, re-learning attribution) may be nontrivial.
6. SegMetrics
What It Is / Background & Who It’s Best For
SegMetrics is a marketing attribution & analytics platform built to help businesses see the full picture of their lead-to-customer journey. It connects ad spend, email or CRM data, memberships, funnels and payment processors to show exactly which traffic sources, campaigns, or customer segments are giving you the best lifetime value (LTV).
It’s especially well suited for:
Small-to-mid-sized businesses with active contact lists, who want to optimize funnels, improve ROAS, and see beyond vanity metrics.
Training / course creators, SaaS, membership sites, or subscription-based businesses that need to understand long sales cycles and recurring revenue.
Marketers who want attribution beyond immediate last-click — who care about how warm leads, email marketing, nurture campaigns, and follow-ups affect final purchase or LTV.
Key Features
Here are some of SegMetrics’ strongest capabilities:
| Feature | Why It Matters / What It Enables |
|---|---|
| Full Journey / Funnel Tracking | You can track contacts from first touch through nurture sequences, through purchase and subscription renewal, giving you insights into where leads drop off or which touchpoints contribute most to revenue. |
| Lifetime Value (LTV) Attribution | It helps you see not just which campaigns made a sale, but which campaigns brought in the most valuable customers over time, allowing smarter budgeting. |
| Multi-Touch Web & Ad Tracking | Track multiple steps, multiple channels, and attribute more accurately than just “last click.” Also helps you understand upper funnel activity. |
| Server-Side Tracking & Ad Blocker Mitigation | To avoid data loss from ad blockers, browser restrictions etc. This helps maintain attribution accuracy. |
| Frequent Data Sync / Granularity | Depending on plan, data syncs every 12, 8, or 6 hours, so you’re not waiting a long time for results. |
| Advanced Segmentation & Custom Reporting | Being able to segment by any contact property or action, build custom dashboards, see contact journeys, etc. |
| Integrations with ESPs, CRMs, Ad Platforms | Because SegMetrics pulls data from many sources, it works well if you have a layered stack (ads + email + payment systems etc.). |
Pros
✔️ Gives you deeper clarity into LTV, funnel leakage, customer journey over time — helps you make smarter decisions not just based on short-term returns.
✔️ Perfect for Funnel-Based Businesses: Ideal for info products, SaaS, and any business with a long sales cycle and repeat customers.
✔️ Actionable Insights for Email Marketing: Helps you understand the ROI of your email marketing efforts in a way most trackers can’t.
✔️ The frequent data sync (every few hours, depending on plan) helps keep insights fresh.
✔️ Unlimited users (so teams can work together) and many integrations are available.
Cons
❌ Less Focused on Top-of-Funnel Clicks: While it tracks clicks, its strength is in post-conversion analysis, not granular click tracking like Voluum or ClickMagick.
❌ Reliant on Your CRM Data: The quality of its insights is directly dependent on the quality of the data in your connected CRM.
❌ Can Be Pricey for Startups: The pricing, while less than Hyros, can still be a significant investment for new businesses.
❌ Setup can be technical: configuring tracking, integrating all sources, getting accurate data may require work.
What it is best for:
What It’s Especially Good For (Use Cases)
SegMetrics excels when you:
- Want to track not just “did someone click my ad” but “did they open email follow-ups, visit pages, buy, then renew or subscribe later.”
- Have a recurring revenue model (subscriptions, memberships) or long-lead funnels where value comes over months.
- Run multiple marketing channels (ads, emails, webinars, memberships) and need unified reporting.
- Need to improve ROI by finding weak parts of the funnel (drop-offs, lagging conversion steps).
- Care about seeing which customer cohorts (by source, behavior, etc.) generate the most value over time.
Info-product businesses, SaaS companies, coaches, and course creators who use CRM/email marketing funnels and want to understand the long-term value and ROI of their marketing efforts.
SegMetrics Pricing
SegMetrics pricing is based on the number of contacts in your connected CRM.
| Plan | Approx Price / Starting Cost | Key Features / Limits |
|---|---|---|
| Launch / Essentials | ~$57/month for small-volume users; approx $175/month for more active contact base (depending on list size, traffic etc.). | Full LTV attribution, web tracking, basic funnel reports, 12-hour data sync, essential integrations, unlimited users. Good for small-to-mid size businesses. |
| Grow / Intelligence | ~$197/month (mid-tier) | Adds advanced reporting, more frequent data sync (8 hours), more detailed dashboards, better segmentation, ability to feed back ad conversions etc. |
| Scale / Business | ~$397/month | Server-side tracking, full journey tracking, advanced APIs, dedicated account manager, more frequent sync, premium support. |
| Enterprise | Custom pricing (varies based on volume of contacts, traffic, integrations, retention etc.) | Full suite: custom reports, PO billing, strategy consultation, likely higher data retention, priority support etc. |
Launch Plan Starts at $57/month ($48/month billed annually) for up to 10,000 contacts.
Grow plan: $197/mo ($164/mo when billed annually) Customer Journey Tracking, Ad Conversion Feeder, Advanced Segmentation & reporting
Scale Plan: $397/mo ( $331/no when billed annually) Advanced Data APIs, Server-Side Tracking, Multi-Currency Conversion & Dedicated Account Manager
Enterprise plan: Includes Complete analytics, reporting and support for companies over $10M/year in revenue
Pricing scales up as your contact list grows.
SegMetrics vs Hyros (Where SegMetrics Wins / Where Hyros Might Be Better)
Here’s how SegMetrics tends to compare to Hyros in real-use situations:
Where SegMetrics often has the advantage:
- Better insight into long-term value, lifetime value, recurring revenue which Hyros may also do well but sometimes with more complexity or cost.
- Strong integrations with ESPs / CRMs + ability to stitch together email / lead nurturing data with ad spend and revenue data.
- More flexible pricing for smaller/mid-size businesses, especially if your number of active contacts isn’t huge yet.
- Ability to see which leads (by campaign / channel) are good vs ones that generate noise, so you can shift spend more intelligently.
Where Hyros might still shine:
- For very large ad spend with super custom attribution needs (especially offline + phone + very custom tracking or non-standard channels), Hyros likely has more depth in some enterprise-level features.
- If real-time cost sync or certain tracking features are needed that SegMetrics’ refresh cadence doesn’t fully meet (depending on plan), that may favor Hyros.
- For businesses already deeply invested in Hyros infrastructure, switching costs (data migration, dashboard workflows, team training) matter.
7. ThoughtMetric
What It Is / Background & Who It’s Best For
ThoughtMetric is an e-commerce-focused marketing attribution tool built to help online stores see which marketing channels really drive revenue by combining pixel data with customer insights like post-purchase surveys. It aims to offer “ground truth” attribution by integrating multiple sources of data and giving you clarity on your ROAS, LTV, and creative performance.
It’s best for brands that:
- Have multiple marketing channels (ads, email, SMS, affiliates, etc.) and want to see how each contributes from first touch to purchase.
- Want more than just last-click attribution — those interested in multi-touch attribution, understanding customer journeys, and seeing how creatives and channels perform comparatively.
- Prefer simpler, more transparent pricing, without hidden features locked behind high-tier plans.
- Are growing e-commerce stores (Shopify, WooCommerce, BigCommerce, Magento, etc.) that have sufficient traffic or pageviews to make tracking meaningful.
ThoughtMetric is similar to Triple Whale and Northbeam, but often at a more accessible price point. It aims to solve the attribution challenges caused by iOS 14 and other privacy changes by combining server-side tracking, post-purchase surveys, and machine learning.
Key Features
Here are what ThoughtMetric brings to the table:
- Multi-Touch Attribution & Creative Analysis — Assign credit to all meaningful touchpoints, not just the final click. Also gives you breakdowns of which creatives (ads, assets) perform best.
- Customer Journey Tracking — Visualize the path customers take: first contact, ad exposure, browsing, returning, purchase. Helps uncover drop-off points.
- Post-Purchase Surveys (“How did you hear about us?” style) — To gather zero-/first-party data that fills gaps where tracking pixels may miss or platforms obscure data.
- Cross-Channel Tracking & Conversion API (CAPI) integrations — Helps you send data back to ad platforms, and mitigate issues with ad blockers, iOS changes, etc.
- Custom & Intuitive Dashboards, Analytics — Dashboards showing key metrics, lifetime value (LTV), new vs returning customer performance, ROS, etc., in ways users can adjust and view what matters.
- Unlimited Integrations & Exporting — Connects with e-commerce platforms and marketing tools, with data export ability.
- Lift Testing: Allows you to run incrementality tests to understand the true causal impact of your ad campaigns.
Pros
✔️ More Affordable Entry Point: Offers a more accessible starting price compared to Northbeam or Triple Whale.
✔️ Transparent, simpler pricing based on pageviews. You know what you’ll pay, no mystery feature locks in every plan.
✔️ User-friendly and intuitive dashboards. Many users say the tool is easy to set up and understand especially for Shopify stores.
✔️ Excellent for Discovering “Dark Social” Traffic: The surveys help attribute sales from hard-to-track channels like word-of-mouth, podcasts, or organic social.
✔️Includes features that help address tracking/attribution gaps (surveys, CAPI, etc.), which is helpful in privacy-sensitive or cookie-loss environments.
✔️Good support and customer service – often cited positively by users.
Cons
❌ Some limits based on pageviews: if traffic scales massively, you’ll need higher-tier plans; costs will grow with scale.
❌ Primarily E-commerce Focused: Like its main competitors, its features are heavily tailored to e-commerce businesses.
❌ May have limitations in extremely high data volume scenarios, or for brands expecting very granular/custom analytics (very custom attribution windows or custom conversion paths) beyond what standard integrations provide.
❌ If your business model involves many offline touchpoints (calls, non-eComm transactions) or very complex funnel steps, ThoughtMetric may not cover every aspect (e.g. some custom offline integrations may be missing).
What It’s Especially Good For (Use Cases)
ThoughtMetric is especially useful when your business:
- Wants to understand which ad channels produce most value over time, not just which ones get the last click.
- Runs multiple ad platforms and channels and needs a unified view to compare performance and scale what works.
- Is growing enough that tracking issues (ad blockers, privacy changes) start affecting accuracy, and wants tools to mitigate that (CAPI, surveys).
- Prefers predictable pricing tied to traffic rather than opaque “custom quote” models.
- Cares about comparing creative and campaign performance (which creatives/copy work best, etc.).
Small to medium-sized e-commerce brands looking for a powerful, modern attribution solution that provides many of the same features as enterprise tools like Northbeam but at a more budget-friendly price.
ThoughtMetric Pricing
Here are the ThoughtMetric pricing tiers and what you get. All plans include the core features; the differences are mostly how much traffic/pageviews your site handles.
| Plan / Tier | Price (USD) | Pageview Limit | Key Features Included |
|---|---|---|---|
| 50,000 pageviews | ~$99/month | up to 50,000 | Full access to features (multi-touch attribution, creative dashboards, CAPI, post-purchase surveys, unlimited integrations) |
| 100,000 pageviews | ~$199/month | up to 100,000 | Same core features, more traffic capacity |
| 200,000 pageviews | ~$299/month | up to 200,000 | More headroom, likely better performance with larger sample sizes |
| Larger tiers | ~$399/month+ and above | e.g. 300k pageviews, and up to 1 million pageviews in higher plans | Same features, more capacity & possibly more frequent support / data refreshes |
There’s also a 14-day free trial for testing.
ThoughtMetric vs Hyros (Where It Wins / Where Hyros Might Be Better)
Here’s how ThoughtMetric stacks up against Hyros in strengths & tradeoffs:
Where ThoughtMetric often wins:
- More affordable for e-com brands especially at lower to mid traffic volumes. Transparent pricing helps reduce surprises.
- Easier setup / more intuitive UI for many users, especially those who want to get insights quickly without a ton of custom engineering.
- Features like post-purchase surveys + cross-channel tracking + server-side/CAPI help mitigate data loss from privacy changes or browser limitations.
- All features are included across tiers (you don’t need to jump to the top plan just to get key features) which can be more cost-efficient.
Where Hyros might still have advantages:
- Hyros may offer deeper capability for custom attribution, especially for businesses with complex funnels, offline conversions, phone calls, or highly custom tracking needs.
- For high spend / enterprise customers, Hyros may have more advanced integrations or more mature support for unusual or bespoke tracking requirements.
- Existing investment: brands already using Hyros have data, dashboards, workflows built around it. Switching always involves migration work, learning new dashboards, etc.
Which Hyros Alternative Fits What Scenario?
By now, you’ve seen how each tool stacks up. But let’s make this simple: here’s where each option really shines, depending on your goals and business model.
- Triple Whale → Best for Shopify and DTC e-commerce brands that want a clean, easy-to-use dashboard to track ROAS and creative performance. If you want plug-and-play simplicity, this is your go-to.
- ClickMagick → Best for affiliate marketers and media buyers who run complex campaigns across multiple traffic sources. It’s lightweight, flexible, and powerful for tracking links and conversions without breaking the bank.
- Voluum → Best for high-volume media buyers, performance marketers, and agencies. If you’re running multiple campaigns across different ad networks at scale and need robust reporting + automation, Voluum is a workhorse.
- RedTrack → Best for agencies and advertisers who want both cost tracking and affiliate management in one tool. It’s a good all-rounder if you need ad tracking, partner tracking, and cost consolidation.
- Northbeam → Best for fast-growing e-commerce brands that want advanced predictive analytics and data-driven scaling. If you’re spending heavily on paid ads and need more accuracy in multi-touch attribution, Northbeam delivers.
- SegMetrics → Best for businesses with long sales cycles, recurring revenue, or heavy CRM/email nurturing. If your funnel depends on lead nurturing and lifetime value (LTV) insights, SegMetrics is built for you.
- ThoughtMetric → Best for e-commerce stores that want clear, transparent attribution without enterprise-level pricing. If you want surveys + server-side tracking + easy dashboards, it’s a strong, budget-friendly Hyros alternative.
👉 Bottom line: If you’re a DTC brand, look at Triple Whale, Northbeam, or ThoughtMetric. If you’re in affiliate or performance marketing, ClickMagick, Voluum, or RedTrack will feel more natural. And if you’re CRM-driven with long sales cycles, SegMetrics is hard to beat.
Conclusion: Which Hyros Alternative is Right for You?
Choosing the right attribution platform is a critical decision that can transform your marketing effectiveness. While Hyros is a fantastic tool, one of these seven alternatives might be a better fit for your specific business model, budget, and needs.
Here’s our quick final hyros alternatives breakdown to help you decide:
For scaling Shopify/DTC Brands: Choose Triple Whale for an all-in-one business OS or Northbeam for best-in-class, enterprise-level AI attribution. ThoughtMetric is your best bet for a powerful yet more affordable option.
For Affiliate & Performance Marketers: Go with ClickMagick for its rock-solid tracking and affordability, or level up to Voluum or RedTrack for high-volume traffic and advanced automation.
For Info Products, SaaS & Funnel-Based Businesses: SegMetrics is the clear winner, offering unparalleled insights into lifetime value and the ROI of your email and content marketing funnels.
The key is to move beyond the unreliable data from ad platforms and invest in a single source of truth. By doing so, you’ll gain the confidence to scale your winners, cut your losers, and build a more profitable marketing engine.
Here’s your move: Pick the one that fits your stage and business model, sign up for a trial, and test it against your current setup. In just a few weeks, you’ll know whether it gives you the clarity you’ve been missing.
Because when you can see which ads, campaigns, and creatives actually bring in revenue—not just clicks—you stop guessing. And that’s when your marketing budget turns into real growth.
FAQs About Hyros Alternatives
1. Is Hyros still worth it?
Hyros is still a powerful option for businesses spending heavily on ads and needing advanced tracking (including phone calls, offline data, and custom attribution). But for many small to mid-sized brands, it can feel overkill—especially given the cost. That’s why tools like Triple Whale, ThoughtMetric, and SegMetrics are gaining traction as more accessible, easier-to-use alternatives.
2. Which Hyros alternative is the cheapest?
If you’re looking for a budget-friendly option, ClickMagick and ThoughtMetric are often the most affordable. Pricing depends on traffic and feature needs, but both start under $100/month, making them a great entry point.
3. Which Hyros alternative is best for e-commerce?
For e-commerce stores, the strongest choices are:
- Triple Whale (best for Shopify brands who want plug-and-play dashboards)
- Northbeam (best for data-driven scaling with predictive analytics)
- ThoughtMetric (best for simple, transparent pricing with solid attribution and surveys)
4. Do I really need server-side tracking?
If your ad spend is small and you’re just starting out, you might get by without it. But once you’re spending a few thousand a month, server-side tracking (like what you get with Northbeam, SegMetrics, or ThoughtMetric) becomes important. It helps you recover lost data from iOS updates, ad blockers, and privacy changes that pixel-only tracking can’t capture.
5. Can I switch from Hyros to another platform easily?
Yes, but it depends on your setup. Most tools (like SegMetrics, RedTrack, and Voluum) let you integrate with your CRM, ad platforms, and payment systems directly. You’ll want to run them in parallel with Hyros for a couple of weeks before fully switching—so you can compare accuracy and avoid gaps.