If you’re looking for an in-depth Hyros review, you’ve come to the right place. In today’s competitive digital marketing world, tracking the effectiveness of your campaigns is crucial to optimizing ad spend and maximizing ROI.
Whether you’re running Facebook ads, Google Ads, or email marketing campaigns, the ability to understand which ads are working and why is essential for business growth. Hyros is a sophisticated tracking tool designed to give marketers an edge by providing detailed, real-time insights into campaign performance. It offers precise tracking and advanced attribution across multiple platforms, enabling businesses to make data-driven decisions with confidence.
This review dives deep into the features of Hyros, its pros and cons, who it’s best suited for, and how it compares to other tracking solutions on the market.
Quick Summary
- Hyros is a powerful marketing tracking software aimed at delivering accurate, multi-channel tracking, and attribution.
- It integrates with Facebook, Google, YouTube, and even tracks offline sources like print ads and phone calls.
- Key features include multi-channel tracking, automated attribution, real-time analytics, customizable dashboards, Print Tracking, and Email and Calls Tracking.
- Hyros is ideal for medium to large businesses, especially those running complex or multi-platform ad campaigns.
- It may not be suitable for beginners or small businesses due to its learning curve and higher pricing.
What is Hyros?
Hyros is a cutting-edge marketing tracking platform that allows businesses to track and optimize their advertising efforts across multiple channels. Unlike traditional tracking tools that often offer limited insights, Hyros provides marketers with in-depth, real-time analytics that spans from digital ads to offline campaigns.
The primary goal of Hyros is to help marketers understand how each aspect of their campaign contributes to conversions, making it possible to optimize ad spend effectively and increase ROI. It achieves this through automated attribution, which ensures that businesses can accurately track the customer journey and assign credit to the right touchpoints.
The platform is particularly useful for businesses running large-scale campaigns that span across various channels, such as Google Ads, Facebook Ads, YouTube, and even email or print marketing.
How Does Hyros Work?
Hyros works by collecting and analyzing data from every interaction a user has with your brand. Whether they click on an ad, open an email, or visit your website, Hyros ensures that you have a full picture of the customer’s journey.
One of Hyros’ standout features is its multi-channel tracking, which aggregates data from all your ad platforms into a single dashboard. This means you don’t need to switch between various tools or platforms to get a complete view of your ad performance. Hyros also tracks phone calls, email interactions, and even offline print ads, ensuring that all marketing efforts are tracked in one unified system.
The tool provides advanced automated attribution, meaning it automatically assigns credit for conversions to the correct source, whether it’s an ad click, a print ad, or a phone call. This automation saves time and ensures that attribution is both accurate and scalable across campaigns.
Hyros Key Features
Multi-Channel Tracking
Hyros provides in-depth tracking for multiple platforms, including Google Ads, Facebook Ads, YouTube, and other digital marketing channels. What sets it apart is its ability to consolidate all this data into one unified dashboard, allowing you to see the full picture of how your ads are performing across all platforms. This feature is particularly beneficial for businesses managing several campaigns simultaneously, as it simplifies performance tracking.
Automated Attribution
One of the biggest challenges for marketers is attribution—knowing which ads or touchpoints are responsible for conversions. Hyros automates this process, offering advanced attribution that accurately ties each conversion to the right ad campaign or platform. This means that businesses can make smarter decisions about where to allocate their marketing budget.
Real-Time Analytics
Real-time analytics give businesses the ability to track their ad performance as it happens. Hyros provides actionable insights that allow marketers to adjust their campaigns on the fly. This is a valuable feature for businesses that need to make quick changes to optimize their spending or target specific customer segments more effectively.
Customizable Dashboards
With Hyros, you can create dashboards that are tailored to your business’s specific needs. Whether you want to track performance by ad campaign, customer demographics, or traffic source, Hyros makes it easy to customize your reports and dashboards to ensure you’re always tracking the most important metrics.
Advanced Reporting Features
Hyros provides robust reporting options, including detailed reports that break down ROI, customer lifetime value, and campaign performance by platform. These reports can be customized to focus on the most relevant metrics for your business, giving you an edge in optimizing your campaigns and budget allocation.
Print Tracking
Hyros also offers Print Tracking, a feature that allows businesses to track the performance of their print ads, such as flyers, brochures, and posters. By assigning unique phone numbers or tracking links to each print campaign, Hyros captures data on how these offline ads are driving customer engagement and conversions. This is particularly useful for businesses that integrate both offline and online marketing strategies, giving them a complete picture of their marketing performance.
Email and Calls Tracking
In addition to digital ads, Hyros enables tracking for Email and Calls. If your business runs email marketing campaigns or relies on phone calls to close sales, Hyros can track these interactions as part of your overall marketing efforts. It captures data on which emails lead to conversions and tracks the performance of inbound phone calls. This ensures that every marketing channel—digital and offline—is accounted for and provides actionable insights to improve future campaigns.
Hyros Pros
- Accurate Tracking: Hyros provides precise data that helps you understand exactly which ads and channels are driving conversions.
- Advanced Attribution: Automated attribution ensures that conversions are correctly attributed, saving time and increasing data accuracy.
- Multi-Channel Integration: Track your ad campaigns across platforms like Google, Facebook, and YouTube, as well as email and print marketing.
- Real-Time Insights: Get immediate feedback on campaign performance, allowing you to make adjustments and optimize campaigns quickly.
- Customizable Reporting: Tailor dashboards and reports to suit your specific business needs and marketing strategies.
Hyros Cons
- Steeper Learning Curve: Hyros is more complex than basic tracking tools, so it may take some time to fully understand and use all its features effectively.
- Higher Cost: The price of Hyros may be prohibitive for small businesses or those with limited budgets. However, the features and benefits may justify the cost for larger businesses or those running extensive campaigns.
- Better Suited for Larger Campaigns: Smaller businesses with less complex ad strategies may find simpler tools more cost-effective and easier to use.
Hyros Pricing
How much does Hyros cost?
Hyros offers 3 different pricing models each with features that suit different businesses. This means that the cost of the tool depends on your business needs and campaign volume.
Organic Plan
It is the entry plan and the only one that displays its pricing on the HYROS website. It costs:
Price: $99 per month
Features
Up to 20k ad revenue tracking
Who it’s best for: Small businesses that do not run paid ads but need a tool to track their organic traffic and sales.
Paid Traffic Plan
It is the most popular mid-level plan, as per their website.
Price: Custom quote
Features
Includes features such as ad tracking, conversion tracking, and custom reporting.
Appropriate for Info Business, Ecommerce
Email & Call/phone based businesses.
Who it’s best for: It is for enterprises that run paid ads and need an advanced paid ad tracking tool that uses AI for optimization.
Agency Pricing Plan
It is the top premium plan, and it’s also a custom package.
Price: Custom quote
Features
Advanced Custom features such as AI-powered attribution modeling, predictive analytics, and customer lifetime value tracking.
Who it’s best for: The plan fits large teams and agencies that run paid ads for other businesses and need a world-class ad-tracking platform.
Hyros pricing structure is designed to cater to businesses of various sizes, but as a premium tool, it can be on the higher end compared to other tracking solutions. One thing to note is that there is no free trial or plan.
Key Factors That Influence Hyros Pricing:
Campaign Volume: Businesses with higher ad spend or multiple campaigns will likely pay more, as Hyros is designed to provide deep insights into large-scale marketing efforts.
Customization: The more customized your dashboards and reports need to be, the more you can expect to pay. Hyros offers tailor-made solutions that are designed to match the unique needs of each business.
Platform Integrations: Since Hyros integrates with multiple advertising platforms like Google Ads, Facebook, YouTube, and even email marketing and print, the number of platforms you need to track will influence the pricing.
Who Should Use Hyros?
Hyros is best suited for medium to large businesses, particularly those with significant ad budgets and multi-channel campaigns. It’s ideal for digital marketing agencies or businesses running extensive ad campaigns across various platforms. If you manage large-scale Google Ads, Facebook Ads, YouTube campaigns, or even offline print advertising, Hyros is designed to give you comprehensive insights into all these channels.
However, if you’re just starting out with small campaigns or have a limited ad budget, the advanced features and pricing might be more than you need at this stage.
Hyros vs. Other Tracking Tools
When evaluating tracking platforms, it’s important to understand their strengths and weaknesses. Here’s how Hyros stacks up against other popular tracking tools, including ClickMagick, Voluum, and Triple Whale.
Hyros vs. ClickMagick
ClickMagick is a more affordable option, offering basic features like link tracking, split testing, and conversion tracking. It’s ideal for small businesses or beginner marketers who need a straightforward tracking solution.
Hyros, on the other hand, is much more advanced. It offers multi-channel tracking, automated attribution, and the ability to track offline marketing efforts like print ads and calls. This makes it a great choice for businesses running large-scale or multi-platform campaigns.
Pricing: ClickMagick’s pricing is lower, making it a good fit for those on a smaller budget. Hyros is more expensive but offers a much more comprehensive set of tools.
Hyros vs. Voluum
Voluum is known for its advanced funnel tracking, click fraud protection, and real-time analytics, especially in PPC and affiliate marketing. It’s a powerful platform but doesn’t integrate offline marketing or provide the same level of detailed insights for email marketing or calls that Hyros does.
Hyros excels at multi-channel attribution, including tracking email campaigns and print ads. It’s a more holistic solution for businesses looking to manage both online and offline campaigns seamlessly.
Pricing: Voluum offers a more affordable pricing structure compared to Hyros, but the features of Hyros—particularly its offline and email tracking—are better suited for businesses with complex marketing strategies.
Hyros vs. Triple Whale
Triple Whale is a tracking and analytics tool built specifically for eCommerce businesses. It integrates with platforms like Shopify and focuses on providing real-time data for managing ads, product sales, and overall business performance. It also offers powerful features such as attribution modeling, customer lifetime value (CLV) tracking, and detailed profitability metrics.
Hyros, while also offering robust attribution, takes it a step further by supporting a wide range of platforms beyond eCommerce, such as Facebook, Google, and YouTube. It’s better suited for businesses running multi-platform campaigns and those that need to track offline channels like print ads or phone calls.
Pricing: Triple Whale offers affordable pricing for eCommerce brands, especially those using Shopify, while Hyros is more expensive due to its expansive tracking capabilities and integrations. If you’re a large eCommerce business or an agency running complex multi-platform campaigns, Hyros might be a more comprehensive choice.
Related Post: 7 Best Hyros Alternatives for Accurate Ad Tracking & Attribution
Comparison Takeaways
- ClickMagick is great for small businesses or beginners looking for a low-cost, basic tracking solution.
- Voluum is ideal for PPC marketers and affiliate campaigns but lacks the comprehensive tracking of email, calls, and offline ads that Hyros offers.
- Triple Whale is a great tool for eCommerce businesses, particularly those using Shopify. However, if your business spans multiple platforms or includes offline campaigns, Hyros provides broader tracking and attribution capabilities.
Overall, Hyros stands out as the best choice for businesses with large, multi-channel campaigns or those seeking a comprehensive solution that integrates both online and offline marketing strategies. However, smaller businesses or those in the eCommerce space might find Triple Whale a more focused, budget-friendly option.
How to Get Started with Hyros
Getting started with Hyros involves several key steps to integrate the platform with your ad accounts and website. Here’s a step-by-step guide to help you get up and running:
Step 1: Sign Up for Hyros
To start, visit the Hyros website and sign up for an account. Since pricing is custom, you’ll need to provide some basic information about your business and your campaign volume, and you may have to get in touch with a sales representative to finalize your plan.
Step 2: Integrate Your Ad Accounts
Once you’ve created an account, the next step is to integrate your ad platforms (such as Facebook Ads, Google Ads, and YouTube). Hyros supports integration with a wide range of platforms, allowing you to consolidate data from all your marketing efforts in one dashboard. This integration ensures that all your campaign data is being tracked and recorded accurately.
Step 3: Install the Hyros Tracking Code
After connecting your ad platforms, you’ll need to install the Hyros tracking code on your website. This is essential for tracking user behavior as they interact with your ads and your website. Hyros provides clear instructions on how to do this, making the setup process fairly simple.
Step 4: Set Up Campaign Tracking
Once the tracking code is installed, you’ll configure your campaigns within the Hyros platform. This involves creating custom parameters for each of your ads so that Hyros can accurately attribute conversions to the right ad source. You can also set up email marketing campaigns and phone tracking to ensure all channels are accounted for.
Step 5: Start Analyzing Your Data
After setting up your campaigns and integrations, you can begin to analyze your marketing data. Hyros provides a real-time, user-friendly dashboard where you can monitor performance and make adjustments as needed. The customizable reports allow you to focus on the metrics that matter most to your business, from ROI to customer lifetime value (CLV).
Step 6: Optimize Your Campaigns
With the data in hand, you can start optimizing your campaigns. Hyros gives you the insights needed to understand which ads and channels are driving the most conversions, so you can allocate your budget effectively. Whether you need to increase spending on high-performing ads or cut back on underperforming ones, Hyros makes the process easy.
Final Thoughts on Hyros
Hyros is one of the most advanced marketing tracking solutions available today, offering unparalleled tracking capabilities across multiple channels, including email, print, and calls. While its premium pricing and steep learning curve may make it better suited for larger businesses and experienced marketers, it is an invaluable tool for businesses looking to take their ad campaigns to the next level.
For businesses running multi-platform campaigns and those who require advanced attribution, Hyros offers the insights necessary to make informed, data-driven decisions that can lead to better ROI and marketing success. If your business is ready to invest in a comprehensive tracking solution, Hyros could be the perfect choice.