If you’re running an online marketing campaign, you know that tracking and analyzing your data is crucial to its success. That’s why choosing the right tracking software is so important. Two of the most popular options on the market are Voluum and Redtrack. Both offer a wide range of features to help you optimize your campaigns and maximize your profits. But which one is right for you?
Voluum is a cloud-based tracking platform that offers a comprehensive suite of tools for managing your campaigns. It features real-time reporting, advanced targeting options, and the ability to track multiple traffic sources. With Voluum, you can easily monitor your campaigns and make adjustments on the fly to ensure maximum ROI. Plus, it offers a user-friendly interface that makes it easy to navigate and use.
Redtrack, on the other hand, is a self-hosted tracking solution that offers similar features to Voluum. It offers real-time reporting, advanced targeting options, and the ability to track multiple traffic sources. However, it requires a bit more technical know-how to set up and use, as it is self-hosted. That being said, it does offer greater control over your data and can be customized to your specific needs.
What is Voluum?
Voluum is a cloud-based tracking platform designed for affiliate marketers and media buyers to help them optimize their campaigns. It is a comprehensive tool that provides users with advanced tracking, analytics, and optimization features.
With Voluum, you can track and analyze all your campaigns in real-time, including clicks, conversions, and revenue. The platform also offers a range of features such as A/B testing, traffic distribution, and multi-dimensional reports to help you optimize your campaigns for maximum ROI.
One of the key benefits of Voluum is its user-friendly interface, which makes it easy to navigate and use. The platform also offers integrations with popular ad networks, affiliate networks, and other third-party tools, making it a versatile and powerful tracking solution.
Voluum is a powerful and reliable tracking platform that can help you streamline your affiliate marketing campaigns and improve your ROI. Below are the key features of Voluum in details.
Voluum Key Features
When it comes to tracking and optimizing your marketing campaigns, Voluum offers a range of key features that make it a popular choice among marketers. Here are some of the top features to consider:
1. Multi-Channel Tracking
Voluum lets you track your campaigns across multiple channels, including social media, search engines, and more. This makes it easy to see how your campaigns are performing across different platforms, and adjust your strategy accordingly.
2. Real-Time Analytics
With Voluum, you can get real-time analytics on your campaigns, allowing you to quickly identify any issues and make adjustments on the fly. This can be especially helpful when running time-sensitive campaigns or promotions.
3. Advanced Targeting
Voluum offers advanced targeting options, allowing you to target specific audiences based on a range of criteria, including location, device, and more. This can help you ensure that your campaigns are reaching the right people, and maximize your ROI.
4. Anti – Fraud System
Voluum’s Anti-Fraud System looks into suspicious visits, analzes traffic quality and protects your campaigns from fake traffic.
5. Automated Optimization
Voluum’s automated optimization features can help you save time and improve your campaign performance. With features like automatic bid adjustments and traffic distribution, you can let Voluum handle the heavy lifting while you focus on other aspects of your business.
Overall, Voluum offers a range of features that can help you track, analyze, and optimize your marketing campaigns. Whether you’re a small business owner or a seasoned marketer, Voluum is worth considering as a tool to help you improve your marketing ROI.
Get started with Voluum’s 14-day free trial!
What is Redtrack?
If you are looking for a reliable and efficient tracking solution for your marketing campaigns, Redtrack is one of the options you should consider. Redtrack is a cloud-based performance tracking platform that allows you to track, analyze, and optimize your online advertising campaigns. This solution helps you create reports, track and automate your performance with AI Rules.
Redtrack provides a range of features and tools that allow you to track various metrics such as clicks, conversions, revenue, and more. The platform supports a wide range of traffic sources, including native ads, push notifications, pop-ups, and more. With Redtrack, you can also create custom reports and dashboards to monitor your campaign performance in real-time.
One of the key benefits of Redtrack is its user-friendly interface. The platform is designed to be intuitive and easy to use, even for beginners. You can quickly set up your campaigns and start tracking your performance in just a few clicks. Redtrack also offers a range of integrations with other marketing tools such as Google Analytics, Facebook Ads, and more.
In terms of pricing, Redtrack offers a range of plans to suit different budgets and needs. The plans start from $149 per month, and you can choose to pay monthly or annually. Redtrack also offers a free trial so you can test the platform before committing to a paid plan.
RedTrack Key Features
Redtrack is a powerful ad tracking and attribution platform that offers a range of features to help you optimize your campaigns. Here are some of the key features of Redtrack that you should know about:
1. Multi-Channel Tracking
Redtrack supports tracking for a wide variety of ad channels, including display, search, social, and mobile. This makes it easy to track all of your campaigns in one place, and get a holistic view of your advertising performance.
2. Advanced Reporting
Redtrack offers a range of advanced reporting features, including customizable dashboards, real-time reporting, and the ability to drill down into granular data. This makes it easy to identify trends and opportunities, and optimize your campaigns for maximum ROI.
3. Conversion Attribution
Redtrack uses advanced attribution models to help you understand which ad campaigns are driving the most conversions. This includes support for multi-touch attribution, which takes into account all of the touchpoints along the customer journey. Redtrack also offers accurate revenue attribution with ecommerce businesses like Shopify and WooCommerce. It shows real time report of their sales and revenue performance.
4. Fraud Detection
Redtrack includes built-in fraud detection features to help you identify and block fraudulent traffic. This includes support for bot and click fraud detection, as well as the ability to set custom rules for blocking suspicious traffic.
5. Integrations
Redtrack offers integrations with a wide range of third-party tools and platforms, including ad networks, traffic sources, and analytics tools. This makes it easy to connect all of your ad data in one place, and streamline your advertising workflow.
Redtrack is a solid choice for anyone looking for a reliable and user-friendly tracking solution for their digital marketing campaigns. With its range of features, integrations, and affordable pricing, Redtrack is definitely worth considering.
Get started with RedTrack here!
Voluum vs Redtrack Ease of Use
When it comes to ease of use, both Voluum and Redtrack offer user-friendly interfaces that are easy to navigate and understand.
Voluum has a clean and intuitive interface that allows you to easily create and manage campaigns. The platform provides a step-by-step campaign creation process that guides you through each stage of the setup process. Additionally, the platform provides a wide range of tracking options, including Postback URLs, server-to-server tracking, and pixel tracking.
Redtrack offers a similarly intuitive interface that is easy to navigate. The platform provides a simple campaign creation process that allows you to quickly set up campaigns and track their performance. Additionally, the platform provides a range of similar tracking options, including Postback URLs, server-to-server tracking, and pixel tracking.
Both platforms provide detailed reporting and analytics that allow you to track the performance of your campaigns. Voluum provides a range of reporting options, including customizable reports and real-time reporting. Redtrack provides similar reporting options, including customizable reports and real-time reporting.
Both Voluum and Redtrack offer user-friendly interfaces that make it easy to create and manage campaigns. While there are some slight differences in the features and capabilities of each platform, both are suitable for users of all levels of experience.
Voluum vs Redtrack Customer Support
When it comes to customer support, both Voluum and Redtrack offer a range of options for their users. However, there are some differences between the two platforms that are worth noting.
Voluum
Voluum’s customer support is available 24/7 via email, live chat, and phone support. They also have a comprehensive knowledge base that includes articles, tutorials, and frequently asked questions. In addition, Voluum offers personalized onboarding and training sessions for their users.
One thing to note is that Voluum’s phone support is only available for their higher-tier plans. However, their email and live chat support are available for all users.
Redtrack
Redtrack also offers 24/7 customer support via email and live chat. They also have a knowledge base that includes articles and tutorials. Additionally, Redtrack offers a dedicated account manager for their users, which can be helpful for those who need more personalized support.
One thing to keep in mind is that Redtrack’s phone support is not available 24/7 and is only available during specific hours. They also do not offer phone support for their lower-tier plans.
Overall, both Voluum and Redtrack offer solid customer support options for their users. Voluum’s personalized onboarding and training sessions may be a valuable resource for those who are new to the platform, while Redtrack’s dedicated account manager can provide more personalized support for their users.
Voluum vs Redtrack Integration
When it comes to integration, both Voluum and Redtrack offer a wide range of options to connect with other platforms.
Voluum has a direct integration with over 70 traffic sources, including Google Ads, Facebook Ads, Bing Ads, Outbrain, Propeller Ads, MGID, Zeropark and more. It also has a universal Postback feature that allows you to integrate with any traffic source that supports Postback URLs. Additionally, Voluum has a built-in API (Automizer) that allows you to connect with other platforms and automate your workflows.
Redtrack also has a direct integration with over 40 traffic sources, including Google Ads, Facebook Ads, Tiktok and Taboola.
It also has a universal Postback feature and a built-in API for custom integrations.
Both Voluum and Redtrack allow you to track conversions from multiple platforms and sources, making it easy to get a complete picture of your advertising campaigns.
However, Voluum has a slight advantage when it comes to integration options. Its direct integration with Google Ads includes support for Google Analytics, which can provide valuable insights into your advertising performance. Additionally, Voluum’s API is more robust and allows for more customization options than Redtrack’s API.
Both Voluum and Redtrack offer strong integration options, but Voluum has a slight edge in terms of flexibility and customization.
Voluum vs Redtrack Pricing Plans
When it comes to pricing, both Voluum and Redtrack offer competitive plans that cater to different business needs and budgets.
Voluum Pricing
Voluum offers three pricing plans. Here are the main details of each pricing plan.
- Profit plan costs – $199 per month, but if you pay annually, it will only cost you $179 per month. This plan includes 20 Active campaigns, 1 million events, 3 custom domains and 6 months of data retention. It also includes the AI Automation and custom notifications.
- Scale plan – costs $349 per month, but if you pay annually, it will only cost you $299 per month. This plan includes 60 Active campaigns, the Anti-Fraud Kit, 5 million events, five custom domains and 1 year data retention.
- Start-up plan – costs $599 per month, but if you pay annually, it will only cost you $539 per month. This plan includes 100 Active campaigns, the Anti-Fraud Kit, 10 million events, 9 custom domains and 1 year data retention.
Get started with Voluum’s 14-day free trial!
Redtrack Pricing
Redtrack offers three pricing plans for affiliates and Advertisers.
- Solo plan – It costs $149 per month. The plan includes essential tracking and optimization features, 3 million tracking events per month, 3 custom domains and 18 months of data storage.
- Team plan is priced at $249 per month. The plan includes advanced collaboration tools that allow multiple users to work together. It also includes 10 million tracking events per month, unlimited domains and 24 months of data storage.
- Enterprise plan is priced at $749 per month and is ideal for large-scale affiliate media buying operations with multiple users. The plan also includes 50 million tracking events per month, everything in team plan with an account manager for your team and 36 months of data storage.
It’s worth noting that both Voluum and Redtrack offer a 14 days free trial period for their plans. This is a great way to test out their features and see which one is the best fit for your business needs.
Both Voluum and Redtrack offer competitive pricing plans that cater to different business sizes and needs. It’s important to carefully evaluate each plan’s features and pricing before making a decision.
Get started with RedTrack here!
Voluum Pros and Cons
When it comes to affiliate marketing, having a reliable tracking platform is essential. Voluum is one of the most popular options on the market, but like any tool, it has its pros and cons.
Pros
- User-Friendly Interface: Voluum’s interface is intuitive and easy to navigate, making it a great choice for beginners. You can quickly set up campaigns, track your performance, and make adjustments as needed.
- Advanced Tracking Capabilities: Voluum offers a wide range of tracking options, including Postback URLs, server-to-server tracking, and more. This makes it easy to track your campaigns accurately and optimize your performance.
- Robust Reporting: Voluum’s reporting features are extensive and customizable, allowing you to get the data you need to make informed decisions. You can create custom reports, set up alerts, and more.
- Integration with Third-Party Tools: Voluum integrates with a wide range of third-party tools, including traffic sources, affiliate networks, and more. This makes it easy to manage all of your campaigns in one place.
Cons
- Pricing: Voluum is one of the most expensive tracking platforms on the market, with pricing starting at $199 per month. While it may be worth the investment for larger affiliate marketers, it may not be feasible for those just starting out.
- Learning Curve: While Voluum’s interface is user-friendly, there is still a learning curve when it comes to setting up campaigns and using all of the available features. It may take some time to get up to speed.
- Limited Customer Support: Voluum’s customer support options are limited, with no phone support available. While they do offer email and chat support, it may take some time to get a response.
Voluum is a powerful tracking platform with a lot of advanced features, making it a great choice for experienced affiliate marketers. However, its high price point and learning curve may make it less accessible for beginners.
Redtrack Pros and Cons
If you’re considering using Redtrack as your tracking software, it’s important to weigh the pros and cons. Here are some of the advantages and disadvantages of using Redtrack:
Pros
- Easy to use: Redtrack’s user interface is clean and intuitive, making it easy to navigate and use. You can quickly set up campaigns, track conversions, and view reports with minimal effort.
- Affordable pricing: Redtrack offers a range of pricing plans to suit different budgets, with the cheapest plan starting at just $29 per month. This makes it a great option for small businesses or individuals who are just starting out.
- Advanced reporting: Redtrack offers advanced reporting features, including custom reports, data visualization, and real-time analytics. This can help you to make data-driven decisions and optimize your campaigns for better performance.
- Flexible tracking options: Redtrack supports a range of tracking options, including pixel tracking, server-to-server tracking, and Postback URLs. This gives you more flexibility in how you track your campaigns and can help you to achieve better accuracy.
Cons
- Limited integrations: While Redtrack does offer some integrations with other platforms, such as Google Ads and Facebook Ads, it doesn’t have as many integrations as some other tracking software. This can make it harder to connect your data across different platforms.
- Limited support options: Redtrack’s support options are limited to email and chat support, which may not be sufficient for some users. However, the platform does offer a knowledge base and video tutorials to help you get started.
- Limited automation features: While Redtrack does offer some automation features, such as auto-optimization and rule-based actions, it doesn’t have as many automation options as some other tracking software. This can make it harder to automate your campaigns and save time.
Who Should Use Voluum?
If you are an affiliate marketer looking for a reliable and feature-rich tracking solution, Voluum is an excellent choice. With its advanced analytics and optimization features, Voluum is ideal for experienced affiliate marketers who want to maximize their ROI.
Here are some specific types of affiliate marketers who could benefit from using Voluum:
- Affiliate Marketers: If you are focused on maximizing your performance and driving conversions, Voluum is a great option. Its advanced tracking and optimization features allow you to analyze and optimize your campaigns in real-time, helping you to achieve the best possible results.
- Media Buyers: If you are buying traffic from multiple sources, Voluum’s multi-channel tracking capabilities can help you to keep track of all your campaigns in one place. This can save you time and make it easier to analyze your results and make data-driven decisions.
- Agencies: If you are managing campaigns for multiple clients, Voluum’s agency features can help you to streamline your workflow and provide your clients with detailed reports on their campaigns. With Voluum, you can set up separate accounts for each client and manage all their campaigns from one dashboard.
If you are looking for a powerful and versatile tracking solution that can help you to optimize your campaigns and maximize your ROI, Voluum is definitely worth considering.
Who Should Use Redtrack?
If you are looking for a powerful and versatile tracking platform that is suitable for both beginners and experienced marketers, Redtrack might be the right choice for you. Here are some key features and benefits that make Redtrack a good fit for certain types of users:
- Affiliate marketers: If you are an affiliate marketer who wants to track and optimize your campaigns across multiple traffic sources, Redtrack offers a wide range of integrations with ad networks, affiliate networks, and other third-party platforms. You can easily set up conversion tracking, split tests, and custom reports to monitor your ROI and performance metrics.
- Media buyers: If you are a media buyer who wants to manage and analyze your ad spend across different channels and devices, Redtrack provides advanced features such as multi-currency support, Postback URL automation, and anti-fraud protection. You can also use the platform to create custom rules and alerts that help you detect and prevent fraudulent traffic and non-compliant ads.
- Agencies: If you are an agency that works with multiple clients and needs to provide them with detailed reports and insights, Redtrack allows you to create white-labeled reports and dashboards that showcase your branding and expertise. You can also use the platform to collaborate with your team members and clients, assign roles and permissions, and share data securely.
Overall, Redtrack is a reliable and user-friendly tracking solution that can help you streamline your marketing operations, save time and money, and improve your ROI. However, it may not be the best fit for everyone, depending on your specific needs and preferences.
Final Verdict
When it comes to choosing between Voluum vs RedTrack, both have their pros and cons. However, based on the features, pricing, and ease of use, Voluum seems to be the better option.
Voluum offers more advanced features such as AI optimization, fraud detection, and real-time reporting. It also has a user-friendly interface and provides excellent customer support. Although it may be more expensive than RedTrack, it is worth the investment for those who want to take their marketing campaigns to the next level.
On the other hand, RedTrack is a more affordable option that still provides essential features such as tracking, reporting, and conversion attribution. However, it lacks some of the advanced features that Voluum offers.
In summary, if you are looking for a more advanced and comprehensive affiliate marketing tracking tool, Voluum is the way to go. However, if you are on a budget and need a basic tracking solution, RedTrack may be a suitable option.