If you’re running an online business, tracking your campaigns’ performance is essential. You need to know which campaigns are bringing in the most traffic and conversions so you can optimize them further. Two popular tracking tools in the market are Voluum and Hyros. In this article, we’ll compare the two tools and help you decide which one is best for your business.
Voluum is an ad tracking software that allows you to track, manage, and optimize your online advertising campaigns. It offers a wide range of features, including campaign management, conversion tracking, and real-time reporting. Voluum also integrates with popular ad networks, such as Google Ads and Facebook Ads, making it easy to track your campaigns across multiple platforms.
Hyros, on the other hand, is a marketing analytics platform that helps you measure the effectiveness of your marketing campaigns. It offers features such as tracking customer behavior, analyzing customer data, and measuring the ROI of your marketing campaigns. Hyros also integrates with popular marketing tools, such as Clickfunnels, and Shopify, making it easy to track your campaigns across multiple platforms.
Understanding Voluum
Key Features of Voluum
Voluum is a cloud-based tracking solution that provides you with a comprehensive set of tools to track, analyze and optimize your ad campaigns. Here are some of the key features of Voluum:
- Real-time tracking: Voluum provides real-time tracking of your ad campaigns, allowing you to see the performance of your campaigns as they happen.
- Multi-channel tracking: Voluum supports tracking for various channels, including mobile, desktop, and social media.
- Customizable reports: Voluum allows you to create custom reports to track the metrics that matter most to you.
- Advanced targeting: Voluum offers advanced targeting features, such as geo-targeting, device targeting, and more.
- Automated optimization: Voluum provides automated optimization tools to help you improve the performance of your campaigns.
Benefits of Using Voluum
Using Voluum can provide you with several benefits, including:
- Improved campaign performance: With real-time tracking and automated optimization tools, Voluum can help you improve the performance of your ad campaigns.
- Increased ROI: By tracking your campaigns and optimizing them for better performance, you can increase your return on investment.
- Better targeting: Voluum’s advanced targeting features allow you to target your ads to the right audience, increasing the chances of conversion.
- Customizable reports: Voluum’s customizable reports allow you to track the metrics that matter most to you, giving you a better understanding of your campaign performance.
Voluum is a powerful tracking solution that can help you improve the performance of your ad campaigns.
Get Started with Voluum’s 14-days free trial
Understanding Hyros
HYROS – is an acronym for Hyper Accurate Ads Tracking Software.
Hyros is a marketing analytics platform that helps businesses track their customer journeys and optimize their marketing campaigns. It provides real-time data on customer behaviour and engagement, allowing marketers to make informed decisions about their marketing strategies.
Key Features of Hyros
Hyros offers a range of features to help businesses optimize their marketing campaigns. Some of the key features of Hyros include:
- Customer Journey Tracking: Hyros tracks every touchpoint in a customer’s journey, from the first ad they see to the final purchase. This allows businesses to see exactly how customers are interacting with their brand and make data-driven decisions about their marketing strategies.
- Real-Time Analytics: Hyros provides real-time data on customer behavior and engagement, allowing businesses to make informed decisions about their marketing strategies on the fly.
- Cross-Channel Tracking: Hyros tracks customer behavior across multiple channels, including social media, email, and web, giving businesses a complete view of their customer journey.
- Attribution Modeling: Hyros uses advanced attribution modeling to help businesses understand which marketing channels are driving the most revenue and optimize their marketing spend accordingly.
Benefits of Using Hyros
There are several benefits of using Hyros for your marketing analytics:
- Improved ROI: By tracking customer behavior and engagement across multiple channels, Hyros helps businesses optimize their marketing spend and improve their ROI.
- Data-Driven Decisions: Hyros provides real-time data on customer behavior and engagement, allowing businesses to make informed decisions about their marketing strategies.
- Complete Customer Journey Tracking: Hyros tracks every touchpoint in a customer’s journey, giving businesses a complete view of their customer journey and helping them optimize their marketing strategies accordingly.
- Print Tracking combined with AI: Enables business owners to scale their ads easier, cut ad waste and lower costs and get higher ROI on their ads. Hyros is best for online businesses including small businesses, Lead Generation, E-commerce, consulting, coaching, sales calls, webinar funnels and agencies.
Hyros is a powerful marketing analytics platform that can help businesses optimize their marketing campaigns and improve their ROI.
Voluum vs Hyros Comparative Analysis
When it comes to choosing between Voluum and Hyros, it can be challenging to determine which one is the best for your business needs. Here is a comparative analysis of both platforms to help you make an informed decision.
Ease of Use
Voluum is known for its user-friendly interface, which makes it easy for users to navigate and understand. The platform offers a clean and intuitive dashboard that is easy to customize, and the drag-and-drop feature makes it easy to create campaigns and track performance.
Hyros, on the other hand, has a steeper learning curve. The platform requires users to have a basic understanding of data analytics and tracking to make the most of its features. However, once you get the hang of it, Hyros offers a wealth of data and insights that can help you optimize your campaigns.
Pricing
Voluum offers a range of pricing plans to suit different needs and budgets. They have three different plans. Here is a breakdown of the plans and their pricing:
- Profit plan – costs $199 per month, but if you pay annually, it will only cost you $179 per month. This plan includes 20 Active campaigns, 1 million events, 3 custom domains and 6 months of data retention. It also includes the AI Automation and custom notifications.
- Scale plan – costs $349 per month, but if you pay annually, it will only cost you $299 per month. This plan includes 60 Active campaigns, the Anti-Fraud Kit, 5 million events, five custom domains and 1 year data retention.
- Start-up plan – costs $599 per month, but if you pay annually, it will only cost you $539 per month. This plan includes 100 Active campaigns, the Anti-Fraud Kit, 10 million events, 9 custom domains and 1 year data retention.
Each plan offers different features and capabilities, so you can choose the one that best fits your needs. Voluum also offers a 20% discount if you pay annually instead of monthly.
Hyros pricing plans are not publicly available, and users must contact the company directly to receive a quote. However, the platform offers a 14-day free trial, which allows users to test out its features before committing.
Get Started with Voluum’s 14-days free trial
Customer Support
Voluum offers excellent customer support, including a knowledge base, community forum, and dedicated support team. The platform also offers a live chat feature for real-time assistance.
Hyros also provides a knowledge base and community forum, but its customer support is more limited. Users must contact the company directly for assistance, and response times can vary.
Both Voluum and Hyros offer unique features and benefits for tracking and optimizing your campaigns. Ultimately, the best platform for you will depend on your specific needs and budget.
Voluum vs Hyros Case Studies
When comparing Voluum vs Hyros, it’s important to look at case studies to see how each platform performs in real-world scenarios. Here are a few examples:
Case Study 1: Voluum
A digital marketing agency was using Voluum to track their campaigns. They were able to use the platform to optimize their campaigns and increase their ROI. The agency found that Voluum’s reporting and analytics features were particularly helpful in identifying which campaigns were performing well and which ones needed improvement. They were also impressed with the platform’s ability to handle large amounts of data without slowing down.
Case Study 2: Hyros
An e-commerce company was using Hyros to track their sales and marketing data. They found that the platform was able to provide them with valuable insights into their customer behavior. Hyros’ ability to track customer interactions across multiple channels was particularly helpful in identifying which marketing campaigns were driving the most sales. The company was also impressed with the platform’s ability to integrate with other tools they were using, such as Shopify and Klaviyo.
Case Study 3: Voluum vs Hyros
A software company was comparing Voluum and Hyros to see which platform would be the best fit for their needs. They found that both platforms had their strengths and weaknesses. Voluum was better suited for tracking digital campaigns, while Hyros was better suited for tracking customer behavior across multiple channels. Ultimately, the company decided to use both platforms in combination to get a more complete picture of their marketing and sales data.
Overall, case studies show that both Voluum and Hyros are powerful tools for tracking and optimizing marketing campaigns. The choice between the two will depend on your specific needs and the types of campaigns you are running.
Get Started with Voluum’s 14-days free trial
Wrap Up
Both Voluum and Hyros offer robust features and tools for tracking and optimizing your marketing campaigns.
If you’re looking for a platform that’s easy to use and offers a wide range of integrations, Voluum may be the better choice for you. It’s a great option for small to medium-sized businesses that need a reliable tracking solution without breaking the bank.
On the other hand, if you’re looking for more advanced tracking capabilities and data analysis, Hyros may be the better choice. It’s a more expensive option, but it offers a range of features that can help you optimize your campaigns and improve your ROI.
Ultimately, the choice between Voluum and Hyros depends on your specific business needs and budget. Both platforms have their strengths and weaknesses, so it’s important to carefully consider your options before making a decision.