In this article we are going to compare two best affiliate marketing tracking tools, that is Clickmagick vs Voluum. If you’re a marketer, you know the importance of tracking your campaigns. Both Clickmagick and Voluum offer features that can help you optimize your campaigns and increase your ROI. But which tracking tool is right for you?
Clickmagick is a cloud-based tracking tool that allows you to track clicks, conversions, and other metrics in real-time. It offers a wide range of features, including link cloaking, split testing, and advanced retargeting. Clickmagick also integrates with a variety of third-party tools and over 100 of the most popular affiliate networks making it a versatile option for marketers.
Voluum, on the other hand, is a self-hosted tracking tool that offers similar features to Clickmagick. It allows you to track clicks, conversions, and other metrics in real-time, as well as offering advanced features such as A/B testing and traffic distribution. Voluum also offers integrations with a variety of third-party tools, such as Google Ads and Bing Ads.
What is Clickmagick?
Clickmagick is a web-based software that offers advanced link tracking and optimization tools for marketers. It is designed to help you track your clicks, conversions, and revenue in real-time, and optimize your campaigns for maximum profitability.
With Clickmagick, you can easily track and analyze your traffic sources, split test your landing pages, and monitor your ROI. The software offers a wide range of features, including:
- Click tracking: Clickmagick allows you to track clicks and conversions from all your traffic sources, including PPC, social media, email, and more. You can also track clicks by device, location, and other parameters.
- Conversion tracking: Clickmagick lets you track your conversions in real-time, so you can see which campaigns are driving the most revenue. You can also set up custom conversion goals and track revenue by product or service.
- A/B testing: Clickmagick offers a powerful split testing tool that allows you to test different landing pages, offers, and ad copy to optimize your campaigns for maximum conversions. (It can detect which of your split tested offers are showing promise).
- Traffic quality analysis: Clickmagick helps you identify and block low-quality traffic sources, so you can focus on the sources that are driving the most conversions.
Overall, Clickmagick is a powerful tool for marketers who want to track and optimize their campaigns for maximum profitability.
What is Voluum?
Voluum is one of the most popular tracking software in the digital marketing world. It is designed to help online marketers and advertisers track their campaigns across multiple channels, including search engines, social media, and mobile apps. Many online marketers recommend Voluum because of their extensive data analytics. The platform says each visit involves more than 30 data points.
With Voluum, you can track clicks, conversions, and other important metrics in real-time, allowing you to optimize your campaigns and maximize your ROI. The platform offers a wide range of features, including traffic distribution, Anti-fraud system, Automizer, conversion tracking, Voluum Academy among others.
- One of the key benefits of Voluum is its ability to track your campaigns across multiple channels, making it easy to manage your campaigns from a single platform.
- The software also offers advanced reporting and analytics, allowing you to gain valuable insights into your campaigns and make data-driven decisions.
- It is highly customizable allowing you to create custom reports, dashboards, and alerts that are tailored to your specific needs.
- The platform also integrates with a wide range of third-party tools, including affiliate networks, ad networks, and more.
Overall, Voluum is a powerful ad tracking solution that can help you streamline your online advertising campaigns and achieve better results.
Clickmagick Key Features
Clickmagick is a popular tracking tool that helps you monitor the performance of your online campaigns. Here are some of the key features that make Clickmagick stand out from its competitors.
Tracking and Reporting
Clickmagick provides real-time tracking and reporting for all your campaigns. You can track clicks, conversions, and revenue, and get detailed reports on the performance of your ads. The tool also offers advanced tracking features like IP blocking, geotargeting, and bot filtering to ensure accurate data.
A/B Testing
Clickmagick allows you to run split tests on your landing pages, ads, and other elements of your campaigns. You can test different variations of your campaigns and see which ones perform best. The tool also provides detailed reports on your split tests, so you can make data-driven decisions.
Content Locking
With Clickmagick when you drive traffic to an offer you can lock the landing page. This means that, the user will only be able to view the page once a specific action has been completed, such as subscribing into your newsletter or even a webinar.
Affiliate Marketing Tools
Clickmagick offers a range of tools to help affiliate marketers optimize their campaigns. These include link cloaking, add pixels to any affiliate link, conversion tracking, and rotators. The tool also integrates with over 100 popular affiliate networks like ShareAsale, Clickbank, JVZoo, MaxBounty and many others.
Zapier Integration
Clickmagick provides you with all Zapier triggers, you can do anything you want with your click and conversion data, in real time, with 1000s of other apps that are also integrated with Zapier. From adding sales data to your custom order management system to sending an SMS message each time you generate a sale. You can do this all with Clickmagick and Zapier integration.
There are probably more other Clickmagick tools in the platform. Click here to visit their website to check if these other features meet your requirements as a marketer.
Clickmagick is a powerful tracking tool that offers a range of features to help you optimize your online campaigns. Whether you’re an affiliate marketer, a digital marketer, or a business owner, Clickmagick can help you track and improve the performance of your campaigns.
Get started with Clickmagick’s 14-days free trial
Key Features of Voluum
Voluum is a cloud-based ad tracking and optimization platform that offers a range of features to help you track, analyze, and optimize your ad campaigns. Here are some of the key features of Voluum:
Traffic Source Integration
Voluum offers integration with over 20 traffic sources, including Facebook, Google Ads, Bing Ads, Tiktok, Taboola, revcontent, Propeller Ads, Adsterra, Zeropark and many others. This means that you can easily track your campaigns across multiple platforms and get a comprehensive view of your ad performance.
Anti – Fraud System
Voluum’s Anti-Fraud System looks into suspicious visits, analzes traffic quality and protects and protects your campaigns from fake traffic.
Real-Time Reporting
Voluum provides real-time reporting, which means that you can see how your campaigns are performing as soon as the data is available. You can view data on clicks, conversions, revenue, and more, and use this information to make informed decisions about your campaigns.
Automizer
Voluum Automizer is a built-in automation feature that simplifies affiliates work. It seemingly integrates selected traffic sources with Voluum using an API connection. It also supports the creation of whitelists and blacklists of various dimensions.
Voluum Academy
Voluum Academy is a series of online courses for both beginners and more experienced marketers. You will learn how to add traffic sources, affiliate networks and even offers. The Academy is FREE and is led by the creators of an ad tracker trusted by thousands of marketers around the world.
Campaign Optimization
Voluum offers a range of tools to help you optimize your campaigns, including A/B testing, multivariate testing, and rule-based optimization. With these tools, you can test different ad creatives, landing pages, and targeting options to find the best combination for your campaign.
With integration with over 20 traffic sources, real-time reporting, and campaign optimization tools, Voluum is a great choice for any marketer looking to improve their tracking ad performance. There is no need to install software on your server. Just choose a plan and start tracking.
Get Voluum’s 14 days free trial here
Ease of Use: Clickmagick vs Voluum
When it comes to ease of use, both Clickmagick and Voluum offer user-friendly interfaces. However, there are some differences between the two platforms that are worth noting.
Clickmagick has a straightforward interface that is easy to navigate. Its dashboard provides an overview of your campaigns, allowing you to quickly access the metrics that matter most to you. The platform also offers a drag-and-drop funnel builder, which makes it easy to create and manage your campaigns.
On the other hand, Voluum has a more complex interface that may take some time to get used to. However, once you become familiar with the platform, it offers a wealth of features and customization options. Voluum also provides a visual campaign builder that allows you to easily create and manage your campaigns.
In terms of tracking, both Clickmagick and Voluum offer robust tracking capabilities. Clickmagick’s tracking pixel is easy to install and provides accurate data on your campaigns. Voluum’s tracking capabilities are more advanced, allowing you to track multiple conversion events and set up custom tracking rules.
Overall, both Clickmagick and Voluum offer user-friendly interfaces and powerful tracking capabilities. However, if you’re looking for a platform that is easy to use right out of the gate, Clickmagick may be the better option. If you’re willing to invest some time in learning the platform, Voluum offers more advanced features and customization options.
Pricing: Clickmagick vs Voluum
When it comes to pricing, both Clickmagick and Voluum offer different plans to choose from, depending on your needs and budget.
Clickmagick Pricing
Clickmagick has three pricing plans.
- Starter plan – costs $69 per month. This plan includes 10,000 clicks per month, 2 custom tracking domains, plus one funnel tracking. It also includes 6 months of data retention.
- Standard plan – costs $149 per month. This plan includes 100,000 clicks per month, tracking of 5 funnels and Custom tracking of 10 websites. It also includes 1 year of data retention.
- Pro plan – costs $299 per month. This includes all core features, 1 million clicks per month, unlimited funnel tracking, and unlimited custom tracking domains. It also includes 2 years of data retention.
Voluum Pricing
Voluum offers three pricing plans.
Profit plan costs – $199 per month, but if you pay annually, it will only cost you $169 per month. This plan includes 20 Active campaigns, 1 million events, 3 custom domains and 6 months of data retention. It also includes the AI Automation and custom notifications.
Scale plan – costs $331 per month, but if you pay annually, it will only cost you $287 per month. This plan includes 60 Active campaigns, the Anti-Fraud Kit, 5 million events, five custom domains and 1 year data retention.
Start-up plan – costs $569 per month, but if you pay annually, it will only cost you $529 per month. This plan includes 100 Active campaigns, the Anti-Fraud Kit, 10 million events, 9 custom domains and 1 year data retention.
Overall, both Clickmagick and Voluum offer competitive pricing plans, with Clickmagick being slightly more affordable for basic features, while Voluum offers more advanced features at higher pricing tiers. Ultimately, the choice between the two will depend on your specific needs and budget.
Customer Support: Clickmagick vs Voluum
When it comes to customer support, both Clickmagick and Voluum have a range of resources available to help users with any issues they may encounter.
Clickmagick offers an extensive knowledge base that covers a wide range of topics. This resource includes articles, videos and tutorials that cover everything from getting started with the platform to more advanced features. Additionally, Clickmagick offers email support and a ticket system, which allows users to submit a support request and receive a response from the team within 24 hours.
Voluum also offers a knowledge base that covers a range of topics, including getting started, tracking, and troubleshooting. The platform also offers email support and a ticket system, which allows users to submit a support request and receive a response from the team within 24 hours.
One area where Clickmagick stands out is in its live chat support. This feature allows users to chat with a support representative in real-time, which can be especially helpful for users who need immediate assistance. Voluum does not currently offer live chat support.
Overall, both platforms offer a range of resources to help users with any issues they may encounter. While Clickmagick’s live chat support is a standout feature, Voluum’s email and ticket support are also reliable options for users in need of assistance.
Pros and Cons of Clickmagick
When it comes to tracking software, Clickmagick is a popular choice among marketers. Here are some pros and cons to consider if you’re thinking about using Clickmagick for your tracking needs.
Pros
- Easy to use – Clickmagick’s user interface is intuitive and user-friendly. You can set up tracking links and campaigns quickly and easily without needing any technical expertise.
- Real-time tracking – Clickmagick provides real-time tracking, which means you can see the results of your campaigns as they happen. This allows you to make adjustments on the fly and optimize your campaigns for better results.
- Affordable pricing – Clickmagick offers a range of pricing plans to suit different needs and budgets. Their plans start at just $17 per month, making it an affordable option for marketers of all sizes.
- Advanced features – Clickmagick offers a range of advanced features, such as A/B split testing, retargeting, and fraud detection. These features can help you improve the effectiveness of your campaigns and reduce the risk of fraud.
- Free Trial – Offers free 14-day trial
Cons
- Limited integrations: Clickmagick doesn’t integrate with as many third-party tools as some other tracking software. This can make it more difficult to use if you rely heavily on certain tools.
- Does not accept traffic from “bulk traffic sources” – if you’re into Pay-per-view (PPV) or pop traffic then Clickmagick isn’t for you.
- They also do not support tracking for sites like popcash, popads and adult traffic sources.
Overall, Clickmagick is a solid choice for marketers who need an easy-to-use tracking solution with advanced features and affordable pricing. However, if you rely heavily on certain integrations or need more robust reporting capabilities, you may want to consider other options.
Pros and Cons of Voluum
When it comes to affiliate marketing, Voluum is a popular tracking platform that many marketers use to track their campaigns. Here are some pros and cons of using Voluum:
Pros
- Customizable Reporting: With Voluum, you can create customized reports to track the metrics that matter most to you. This allows you to get a clear picture of how your campaigns are performing and make data-driven decisions.
- Easy to Use Interface: Voluum has an intuitive interface that is easy to navigate. This makes it easy to set up campaigns, track your progress, and make adjustments as needed.
- Advanced Features: Voluum offers advanced features like A/B testing, traffic distribution, and more. These features give you more control over your campaigns and allow you to optimize them for better performance.
- Great Customer Support: Voluum has a dedicated customer support team that is available 24/7 to help you with any issues you may encounter.
Cons
- Expensive: Voluum is one of the more expensive tracking platforms on the market. This can be a barrier for new marketers who are just starting out.
- Steep Learning Curve: While Voluum is easy to use, it can take some time to learn all of the features and how to use them effectively.
Overall, Voluum is a powerful tracking platform that offers advanced features and customizable reporting. However, it may not be the best fit for everyone due to its price and limited integrations.
Final Verdict
Both ClickMagick and Voluum are powerful tracking tools that can help you optimize your campaigns and increase your ROI. However, each platform has its own strengths and weaknesses, and the best choice for you will depend on your specific needs and preferences.
If you’re looking for a user-friendly platform with a wide range of features and integrations, ClickMagick may be the best option for you. With its intuitive interface, real-time analytics, and advanced tracking capabilities, ClickMagick can help you track your campaigns with ease and make data-driven decisions.
On the other hand, if you’re looking for a more advanced tracking platform with powerful automation features, Voluum may be the better choice. With Voluum, you can automate your tracking and optimization processes, set up complex rules and triggers, and get detailed insights into your campaigns’ performance.
Ultimately, the decision between ClickMagick vs Voluum comes down to your specific needs and preferences. If you’re looking for a simple and user-friendly platform, ClickMagick may be the best option for you. If you need more advanced automation and optimization features, Voluum may be the better choice.
No matter which platform you choose, both ClickMagick and Voluum are excellent tools that can help you take your campaigns to the next level. So, take the time to evaluate your options and choose the one that best meets your needs.