When it comes to affiliate marketing, having a reliable tracking software is essential. In this article we are going to compare two of the most popular affiliate marketing trackers that is Voluum vs Binom. Both trackers offer competitive capabilities, but which one is the best fit for your needs? In this article we will help you make an informed decision.
Voluum vs Binom Overview
Voluum is a cloud-hosted tracking solution that offers real-time data analysis and optimization. It is known for its user-friendly interface and easy setup process. With Voluum, you can track all your traffic sources, campaigns, and conversions in one place. The platform also offers advanced features such as A/B testing, smart targeting, and fraud detection.
On the other hand, Binom is a self-hosted tracking software that offers more control and customization options. It is designed for high-volume affiliates who need to track millions of clicks per day. Binom offers advanced features such as multi-user access, custom domains, and API integration.
What is Voluum all about?
Voluum is a cloud-based ad tracking and optimization platform that helps you to manage your advertising campaigns. It is designed to provide you with real-time data on your campaigns, allowing you to optimize your ads for maximum performance.
With Voluum, you can track your campaigns across multiple traffic sources and devices, including mobile, display, search and social media. It offers a wide range of features, including campaign management, conversion tracking, A/B testing, and more.
One of the key benefits of using Voluum is its ability to track and analyze your advertising data in real-time. This allows you to quickly identify which campaigns are performing well and which ones need improvement. You can also use Voluum to split-test your ads, allowing you to optimize your campaigns for maximum ROI.
In addition to its advanced tracking and optimization features, Voluum also offers a user-friendly interface that makes it easy to set up and manage your campaigns. Its intuitive dashboard provides you with a clear overview of your campaigns, allowing you to quickly identify any issues and take action to improve your results.
Voluum’s Anti-Fraud Kit allows you to get detailed data on suspicious visits and clicks and apply protection measures without compromising your campaign performance.
Workspaces – allows you to organize your work by creating separate, manageable groups with different access levels to your data.
Overall, Voluum is a powerful tool for managing your advertising campaigns and optimizing your ad performance. Whether you are a beginner or an experienced marketer, Voluum can help you to achieve your advertising goals and maximize your ROI.
Get Voluum’s 14-days free trial!
What is Binom all about?
Binom is a self-hosted tracking platform that enables you to track, analyze, and optimize your marketing campaigns. It is a high-performance tracker that provides real-time data on clicks, conversions, and revenue. With Binom, you can get granular insights into your campaigns, optimize your traffic sources, and improve your ROI.
- Binom is designed to handle large volumes of traffic and provides accurate data on every click.
- It supports multiple traffic sources, including native ads, push notifications, and pop-ups.
- Binom also offers advanced features such as A/B testing, multi-offer rotations, and landing page optimization.
- Binom provides a user-friendly interface that makes it easy to manage your campaigns. You can create custom reports, set up alerts, and track your campaigns’ performance in real-time.
- Binom also provides a range of integrations, including with popular affiliate networks, so you can easily manage your campaigns from a single platform.
- Landing page Protect – this feature makes it harder for your competitors to spy on your landing page. It blocks anyone trying to access the landing page if the source URL does not have you landing page token.
- Work organization – if there are several individuals using one tracker, you can create separate user accounts for each person. Additionally, you can even group campaigns to make access easier for your team.
Overall, Binom is a powerful tracking solution that provides accurate data, advanced features, and a user-friendly interface. If you are looking for a self-hosted tracking platform to optimize your marketing campaigns, Binom is definitely worth considering.
Comparison Features
When it comes to choosing between Voluum and Binom, it is important to evaluate the features of each platform to determine which one is best suited for your needs. Here’s a comparison of the key features of Voluum and Binom.
Traffic Distribution
Voluum has a Smart Redirect feature that automatically distributes traffic to the best-performing landing pages and offers. It also has a Traffic Allocation AI that uses machine learning to optimize traffic distribution. Binom, on the other hand, has a Traffic Distribution AI that allows you to set rules for traffic distribution. If you are driving considerable amount of traffic to your offers then Binom is the right choice for you. It does not limit you with the number of monthly events you can reach like other trackers, no matter how much traffic you bring in.
Data Reporting
Voluum offers real-time data reporting and analytics, which allows you to monitor your campaigns as they happen. It also has a customizable dashboard that lets you track the metrics that matter most to you. The platform says each visit and click involves more than 30 data points. Binom also provides real-time reporting, but it does not have a customizable dashboard.
Campaign Management
Voluum has a user-friendly interface that makes it easy to set up and manage campaigns. It also has a Campaign Wizard that guides you through the process of setting up a new campaign. Binom has a more complex interface, but it offers more advanced campaign management features, such as the ability to set up multi-step funnels.
Integration and Compatibility
Voluum integrates with a wide range of third-party tools, including affiliate networks, ad networks, and tracking platforms. It also has an API that allows you to build custom integrations. Voluum integrates with over 70 ad platforms and connects all elements of your campaigns together. Binom also has a robust API and integrates with many third-party tools, but it is not as widely compatible as Voluum.
Get Voluum’s 14-days free trial!
Voluum vs Binom Pricing Comparison
When it comes to pricing, both Voluum and Binom offer various plans to fit different needs and budgets. Here’s a breakdown of their pricing structures:
Voluum Pricing
Voluum offers three pricing plans for individuals. Here are the main features of each plan:
- Profit plan costs – $199 per month, but if you pay annually, it will only cost you $179 per month. This plan includes 20 Active campaigns, 1 million events, 3 custom domains and 6 months of data retention. It also includes the AI Automation and custom notifications.
- Scale plan – costs $349 per month, but if you pay annually, it will only cost you $299 per month. This plan includes 60 Active campaigns, the Anti-Fraud Kit, 5 million events, five custom domains and 1 year data retention.
- Start-up plan – costs $599 per month, but if you pay annually, it will only cost you $539 per month. This plan includes 100 Active campaigns, the Anti-Fraud Kit, 10 million events, 9 custom domains and 1 year data retention.
Get Voluum’s 14-days free trial!
Binom Pricing
Binom tracker is priced at $99 per month when paid monthly and $69 per month when paid annually. This includes free installation on your server. Although you are allowed access to one server and database, you can link an unlimited number of domains that will serve as your tracking links. It also includes unlimited number of clicks or views per month.
Additional licenses will only cost you $49 per month.
Binom has a free trial for the first 14 days.
User Experience
When it comes to user experience, both Voluum and Binom offer intuitive and user-friendly interfaces. However, there are some differences between the two platforms that you should be aware of.
Voluum’s interface is sleek and modern, with a dashboard that provides an overview of your campaigns and performance data. The platform offers a variety of customization options, allowing you to tailor the interface to your specific needs. One of the standout features of Voluum’s interface is the ability to create custom reports, which can be a great time-saver if you need to regularly pull specific data.
On the other hand, Binom’s interface is more traditional and may take some time to get used to if you’re used to more modern designs. However, the platform makes up for this with its powerful features and flexibility. Binom allows you to customize your interface with widgets and shortcuts, making it easy to access the features you use most frequently. Additionally, Binom’s interface is highly responsive, allowing you to quickly make changes to your campaigns as needed.
Overall, both Voluum offer strong user experiences, with interfaces that are easy to navigate and customize. Your choice between the two will likely come down to personal preference and the specific features you need for your campaigns.
Get Voluum’s 14-days free trial!
Customer Support
When it comes to customer support, both Voluum and Binom offer excellent service to their users.
Voluum has a dedicated support team that is available 24/7 via email, live chat, and phone. They also have a knowledge base with articles and tutorials that cover a wide range of topics related to the platform. Their response time is fast, and they are knowledgeable and helpful in resolving any issues that users may encounter.
Binom also provides excellent customer support. They have a dedicated support team that is available via email, Skype, and Telegram. They also have a knowledge base with articles and tutorials that cover a wide range of topics related to the platform. Their response time is fast, and they are knowledgeable and helpful in resolving any issues that users may encounter.
In terms of customer support, both Voluum and Binom are on par with each other. They both offer excellent service and are always available to help their users with any issues they may encounter.
Related Post:
- Clickmagick vs Voluum: Which Affiliate Tracker is better?
- Voluum vs RedTrack: Which Ad Tracker is better?
Voluum vs Binom Pros and Cons
Voluum Pros and Cons
Pros
- User-friendly interface that makes it easy to navigate and use.
- Offers a wide range of integrations with other platforms, including affiliate networks and traffic sources.
- Provides detailed reporting and analytics tools that give you insights into your campaigns’ performance.
- Offers a free trial period and flexible pricing options that cater to businesses of all sizes.
- Provides excellent customer support that is available 24/7.
Cons
- Voluum is relatively expensive compared to some of its competitors.
- The reporting and analytics tools can be overwhelming for beginners, and it can take some time to learn how to use them effectively.
Get Voluum’s 14-days free trial!
Binom Pros and Cons
Pros
- Binom is one of the fastest tracking platforms on the market, providing real-time data and reporting.
- The platform is highly customizable, allowing you to create custom reports and dashboards that are tailored to your specific needs.
- Offers advanced targeting options that allow you to optimize your campaigns for maximum ROI.
- Provides excellent customer support that is available 24/7.
- Offers flexible pricing options that cater to businesses of all sizes.
Cons
- Binom can be challenging to set up, and it requires more technical expertise.
- The platform does not offer as many integrations as compared to its competitors, which can be limiting.
- The user interface can be overwhelming and confusing at times, especially for those who are not familiar with tracking platforms.
Which One Should You Choose?
Both Voluum and Binom offer competitive features. Voluum is a convenient choice for those who prefer a cloud based, user friendly platform with advanced analytics, while Binom is a self-hosted solution that provides more control but requires more technical expertise. But you need not worry about installing the tracker to your server, you can simply request for assistance with Binom’s support team and provide them access.
Ultimately, the choice between Voluum and Binom comes down to your specific needs and budget. If you’re looking for a more affordable option with basic tracking features, Binom might be the better choice for you. If you need more advanced features and are willing to pay a higher price, then Voluum tracker will be a better option.
Get Voluum’s 14-days free trial!
Conclusion
In this article, we have compared two popular tracking platforms, Voluum and Binom. Both tools offer robust features for tracking and optimizing your online campaigns. However, there are some key differences between the two that may make one a better fit for your business than the other.
Voluum is a more user-friendly platform that is ideal for beginner to intermediate users. It offers a simple and intuitive interface, making it easy to set up and manage campaigns. Voluum also has a wide range of integrations with other marketing tools, which can help streamline your workflow.
On the other hand, Binom is a more advanced platform that is better suited for experienced users. It offers more granular control over your campaigns and provides detailed analytics that can help you optimize your campaigns for maximum ROI. Binom also offers more advanced features like multi-user support and server-to-server tracking.
Ultimately, the choice between Voluum vs Binom will depend on your specific needs and preferences. If you are just starting out with online advertising, Voluum may be the better choice due to its user-friendly interface. However, if you are an experienced marketer looking for more advanced features and analytics, Binom may be the better choice.
Overall, both Voluum and Binom are excellent tracking platforms that can help you optimize your online campaigns and improve your ROI. The choice between the two ultimately comes down to your specific needs and preferences.